Add-to-cart from video
In one sentence
The cart action fired inside a video player when the viewer taps a hotspot, without pausing playback or leaving the page. The mechanical proof that a video is genuinely shoppable.
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Strategy
What Is Shoppable Video? Complete Guide for Ecommerce Brands
Shoppable video lets viewers add to cart from clickable product tags without leaving the player. Median PDP conversion lift is +21% over photo-only.
Strategy
How to make Instagram Reels and TikToks shoppable on a Shopify store
Bring customer Reels and TikToks onto Shopify as shoppable galleries in five steps: collect, clear the rights, tag products to SKUs, publish, and keep it fast.
Strategy
The video-first product page: when video should lead, not sit in a tab
For products where motion, scale or use decide the sale, video should lead the PDP gallery, not sit in a tab below the photos.
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