Shoppable video
Shoppable video
In one sentence
Shoppable video is video content with embedded, clickable product tags that let viewers add to cart without leaving the player. Lifts PDP conversion by a median +21% over photo-only galleries in considered-purchase categories.
Also calledinteractive videotappable videotagged video
In a sentence
“We embedded a 15-second Reel with three hotspots above the price block and time-to-cart dropped from 38s to 11s.”
Read more on this
Strategy
What Is Shoppable Video? Complete Guide for Ecommerce Brands
Shoppable video lets viewers add to cart from clickable product tags without leaving the player. Median PDP conversion lift is +21% over photo-only.
Strategy
Shoppable Video Benchmarks: Conversion, Dwell Time, AOV
What shoppable video actually does to dwell time, conversion rate and average order value, sourced where a real number exists, and flagged honestly where it doesn't.
Where it matters most
See it working on a live store.
Real storefronts using the thing this page defines.
