Interactive hotspot
In one sentence
Product tags persist throughout the video and the viewer can tap any visible item at any moment. Higher production cost than linear but the conversion lift is correspondingly larger for considered purchases.
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Strategy
Interactive video: hotspots, chapters and branching
Interactive video lets the viewer act inside the clip. Hotspots are the high-value core; chapters and branching help only where the content needs them. More layers is not more conversion.
Strategy
What Is Shoppable Video? Complete Guide for Ecommerce Brands
Shoppable video is video content with clickable product tags that let viewers add to cart without leaving the player. The definition, the three formats and which vertical each wins, the conversion data, the performance budget that quietly kills programmes, and build vs buy.
Strategy
Best Shoppable Video Tools for Fashion & Apparel Brands
Evaluated on variant tagging, AR try-on, size guidance, look-builder, and creator marketplace. The top six platforms ranked, and what to avoid.
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