Interactive hotspot
What is Interactive hotspot?
Product tags persist throughout the video and the viewer can tap any visible item at any moment. Higher production cost than linear but the conversion lift is correspondingly larger for considered purchases.
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Strategy
Interactive video: hotspots, chapters and branching
Interactive video lets the viewer act inside the clip. Hotspots are the high-value core; chapters and branching help only where the content needs them.
Strategy
What Is Shoppable Video? Complete Guide for Ecommerce Brands
Shoppable video lets viewers add to cart from clickable product tags without leaving the player. Median PDP conversion lift is +21% over photo-only.
Buyer's guides
The best shoppable video tools for fashion brands in 2026
Videowise, Tolstoy, Firework, Bambuser and Idukki for fashion and apparel. What each bill counts, try-on and fit help, live shows and where to start. We make Idukki.
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Real storefronts using the thing this page defines.
