Shoppable video
Tap-to-shop
In one sentence
The single-gesture purchase action from any shoppable surface (gallery, video, lookbook). Reduces friction by collapsing discovery and cart-action into one tap.
Also calledclick-to-buyone-tap purchase
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Strategy
What Is Shoppable Video? Complete Guide for Ecommerce Brands
Shoppable video lets viewers add to cart from clickable product tags without leaving the player. Median PDP conversion lift is +21% over photo-only.
Strategy
The video-first product page: when video should lead, not sit in a tab
For products where motion, scale or use decide the sale, video should lead the PDP gallery, not sit in a tab below the photos.
Strategy
5 Ways to Make Your UGC Gallery Shoppable
Tag products on UGC posts, add hotspot pins, and wire up your Shopify catalogue. Above the fold on the PDP, with at least 15 pieces per SKU before going live.
See it working on a live store.
Real storefronts using the thing this page defines.
