Stories layout
In one sentence
Vertical sound-on autoplay format borrowed from Instagram/TikTok Stories, with swipe-between-cards interaction and one hotspot per card. Hero-band placement on beauty and skincare PDPs.
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Strategy
Mobile-first shoppable video design
Most shoppable video is watched on a phone, held in one hand, driven by a thumb. Design it on a desktop monitor and you have designed it for the minority of your audience.
Strategy
How to make Instagram Reels and TikToks shoppable on a Shopify store
Bring customer Reels and TikToks onto Shopify as shoppable galleries in five steps: collect, clear the rights, tag products to SKUs, publish, and keep it fast.
Strategy
Where to place shoppable video on your store for maximum lift
The product page is the highest-leverage placement for shoppable video: closest to the doubt. Homepage and collections do discovery. Here is the order to roll them out.
Where it matters most
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