Stories layout
In one sentence
Vertical sound-on autoplay format borrowed from Instagram/TikTok Stories, with swipe-between-cards interaction and one hotspot per card. Hero-band placement on beauty and skincare PDPs.
Read more on this
Strategy
Mobile-first shoppable video design
Most shoppable video is watched on a phone, one-handed, thumb-driven. Design it on a desktop monitor and you design for the minority of your audience.
Strategy
How to make Instagram Reels and TikToks shoppable on a Shopify store
Bring customer Reels and TikToks onto Shopify as shoppable galleries in five steps: collect, clear the rights, tag products to SKUs, publish, and keep it fast.
Strategy
Where to place shoppable video on your store for maximum lift
The product page is the highest-leverage placement for shoppable video: closest to the doubt. Homepage and collections do discovery. Here is the order to roll them out.
Where it matters most
See it working on a live store.
Real storefronts using the thing this page defines.
