Hotspot (product hotspot)
In one sentence
The clickable point overlayed on a video frame or photo that opens a product card when tapped. The single mechanical unit of shoppable UGC.
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Strategy
What Is Shoppable Video? Complete Guide for Ecommerce Brands
Shoppable video lets viewers add to cart from clickable product tags without leaving the player. Median PDP conversion lift is +21% over photo-only.
Strategy
Interactive video: hotspots, chapters and branching
Interactive video lets the viewer act inside the clip. Hotspots are the high-value core; chapters and branching help only where the content needs them.
Strategy
5 Ways to Make Your UGC Gallery Shoppable
Tag products on UGC posts, add hotspot pins, and wire up your Shopify catalogue. Above the fold on the PDP, with at least 15 pieces per SKU before going live.
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