Hotspot (product hotspot)
In one sentence
The clickable point overlayed on a video frame or photo that opens a product card when tapped. The single mechanical unit of shoppable UGC.
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Strategy
What Is Shoppable Video? Complete Guide for Ecommerce Brands
Shoppable video is video content with clickable product tags that let viewers add to cart without leaving the player. The definition, the three formats and which vertical each wins, the conversion data, the performance budget that quietly kills programmes, and build vs buy.
Strategy
Interactive video: hotspots, chapters and branching
Interactive video lets the viewer act inside the clip. Hotspots are the high-value core; chapters and branching help only where the content needs them. More layers is not more conversion.
Strategy
5 Ways to Make Your UGC Gallery Shoppable
Tag products directly on UGC posts, add hotspot pins, and wire up your Shopify catalogue, step by step.
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