Live shopping / live commerce
In one sentence
Real-time broadcast with synchronous cart actions as products are shown. Conversion rates run 5-15% vs 2-3% for static commerce (McKinsey), but Western audiences are bounded (median 340 concurrent).
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Strategy
How to Run a Live Shopping Event, End to End
A live shopping event is a scheduled, hosted livestream where viewers buy products without leaving the stream. Here is the full run of show: pre-promo, the tech and cart setup, running it live, and turning the replay into shoppable VOD.
Strategy
Live shopping vs on-demand shoppable video: which fits your brand
Live shopping is an event; on-demand shoppable video is always-on infrastructure. Most brands need the always-on foundation first and reach for the live event instead.
Strategy
What Is Shoppable Video? Complete Guide for Ecommerce Brands
Shoppable video is video content with clickable product tags that let viewers add to cart without leaving the player. The definition, the three formats and which vertical each wins, the conversion data, the performance budget that quietly kills programmes, and build vs buy.
External reference
en.wikipedia.orgStop renting six tools. Ship one.
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