Live shopping / live commerce
In one sentence
Real-time broadcast with synchronous cart actions as products are shown. Conversion rates run 5-15% vs 2-3% for static commerce (McKinsey), but Western audiences are bounded (median 340 concurrent).
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Strategy
How to Run a Live Shopping Event, End to End
A live shopping event is a hosted livestream where viewers buy without leaving the stream. The run of show: promo, cart setup, going live, the shoppable replay.
Strategy
Live shopping vs on-demand shoppable video: which fits your brand
Live shopping is an event; on-demand shoppable video is always-on infrastructure. Most brands need the always-on foundation first and reach for the live event instead.
Strategy
What Is Shoppable Video? Complete Guide for Ecommerce Brands
Shoppable video lets viewers add to cart from clickable product tags without leaving the player. Median PDP conversion lift is +21% over photo-only.
External reference
en.wikipedia.orgStop renting six tools. Ship one.
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