AI tool calling
In one sentence
The mechanism by which an AI agent invokes a structured tool exposed via MCP or a similar protocol. Tools return JSON the model uses to compose its next action.
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Agentic commerce
MCP, agent tool calls and product feeds: the merchant’s guide to what to implement first
Anthropic’s MCP, OpenAI tools, Google’s product agent feed, what each requires from your catalogue, ranked by ROI. Includes a vendor-ready RFP template.
Agentic commerce
The Agentic Commerce Stack: a reference architecture for merchants in 2026
Seven layers sit between a shopper and your checkout. A reference architecture plus a 90-day plan for being visible, citable and convertible inside AI shopping agents.
AI search
How to make your product content readable by AI shopping agents
AI agents shortlist products by reading facts and evidence, not design. Fix three surfaces: structured data, plain-text claims, and a reachable review corpus.
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