Citation footprint
In one sentence
How often and where a brand is quoted by AI engines. Measured by direct probing (asking each engine the brand's priority queries) and by referrer logs from the engines' citation links.
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AI search
The Citation Gap: We Tracked 1,200 Brands Inside ChatGPT for 90 Days
Across 1,200 DTC brands tracked inside ChatGPT, Claude and Perplexity for 90 days, 6% of brands took 73% of citations. Here is what separated them.
AI search
Which AI engine cites you? A 90-day study of 1,200 prompts across ChatGPT, Claude, Perplexity, Gemini and Copilot
Citation rates diverge sharply by engine: Perplexity cites brands most, Gemini least. Original 90-day data, sector breakdowns, and the four signals that predict citation.
AI search
The 42-signal AEO scorecard: rate any PDP for citation-readiness in 10 minutes
Score any PDP for AI-citation readiness in 10 minutes: 42 signals, 7 categories, each scored 0/1/2. The median DTC PDP sits at ~38% of max. Includes a CSV download.
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