AEO and AI search
JSON-LD
In one sentence
The JSON dialect of schema.org markup, embedded in `<script type="application/ld+json">` tags. The format Google explicitly recommends over Microdata or RDFa.
Also calledlinked data JSON
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Agentic commerce
The 12 JSON-LD Shapes Agents Actually Quote (And the 4 You Can Skip)
AI agents quote about twelve schema.org shapes: Product + Offer, Review/Rating, and FAQ/QA do most of the work. Here is what to ship, what to skip, and the order.
AI search
Schema.org for ecommerce in the agentic era: 14 schemas every storefront should emit, ranked by AI-engine pickup
Ship six mandatory schemas first: Product, Offer, Review, AggregateRating, FAQPage, BreadcrumbList. Then four high-ROI shapes, ranked by AI-engine pickup.
AI search
Structured data and schema for product UGC
Customer photos, videos and reviews only count for search and AI agents if a machine can parse them. This is the schema that turns a gallery into visibility.
External reference
json-ld.orgSee it working on a live store.
Real storefronts using the thing this page defines.
