AEO and AI search

MCP (Model Context Protocol)

M-C-P

In one sentence

Anthropic's open standard for exposing tools (catalogue search, cart, checkout) that an AI agent can invoke. The transport layer of agentic commerce.

Also calledModel Context Protocol

External reference

modelcontextprotocol.io

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

Start 14-day free trial Book a 30-min demo

No credit card
Cancel anytime
SOC 2 + GDPR

#ootd$148

@iris.skin$48

@liv.j$890

Live preview

MCP (Model Context Protocol)

Read more on this

MCP, agent tool calls and product feeds: the merchant’s guide to what to implement first

External reference

Stop renting six tools. Ship one.