AEO and AI search

MCP (Model Context Protocol)

M-C-P

In one sentence

Anthropic's open standard for exposing tools (catalogue search, cart, checkout) that an AI agent can invoke. The transport layer of agentic commerce.

Also calledModel Context Protocol

Read more on this

Agentic commerce
MCP, agent tool calls and product feeds: the merchant’s guide to what to implement first
Shopify made catalogue, cart and checkout tool-calling free and automatic in August 2026. Here is what that changes about MCP, OpenAI tools and Google’s agent feed, what it deliberately does not give an agent, and a vendor-ready RFP template.

External reference

modelcontextprotocol.io

See it working on a live store.

Real storefronts using the thing this page defines.

See live examples More definitions