The best UGC and review tools for beauty and skincare brands in 2026
Judge.me, Loox, Stamped, REVIEWS.io, Okendo and Idukki for beauty and skincare. Video reviews, Q&A for ingredient questions, reuse rights and price. We make Idukki.
A skincare shopper wants to see the texture on skin like hers. She wants to know it caused no reaction. That proof comes from customers. The tools below collect it in different ways, and bill for it in different ways.
In this article
What beauty needs from a UGC tool
- Video reviews. Texture and shade read better on video.
- Q&A. Shoppers ask about ingredients, skin types and reactions.
- Moderation before publishing. Before-and-after claims need a check first.
- Rights for reuse. Customer routines are the best ad creative, with permission.
| Tool | Video reviews | Q&A | Entry price | Worth knowing |
|---|---|---|---|---|
| Judge.me | Unlimited, on the free plan | On the $15 plan | Free | Reviews only; no social posts |
| Loox | On paid plans | Not on its listing | Free up to 500 orders | $49.99 a month includes 300 orders |
| Stamped | Yes | Yes, in Reviews | From $23 a month on Shopify | Loyalty and repeat flows sold too |
| REVIEWS.io | Yes, from Essentials | Not on its pricing page | $29 a month | Shoppable UGC galleries on the $500 plan |
| Okendo | Not on its pricing page | Not on its pricing page | From $19 a month | Sells quizzes and surveys too |
| Idukki (ours) | Customer uploads and video testimonials | AI Q&A | Free up to 20,000 impressions | Social routines tagged to products, with rights |
Judge.me: free video reviews
Judge.me's free plan collects unlimited photo and video reviews. Its $15 plan adds Q&A, AI review summaries and coupons. It is a review app, so customer posts from social need another tool.
Loox: visual reviews by order volume
Loox is free up to 500 orders. The $49.99 plan adds video reviews and includes 300 orders, then $50 per extra 300. Both paid plans have a 14-day free trial.
Stamped: reviews, Q&A and loyalty
Stamped's Reviews product lists photo and video reviews, Q&A, a visual gallery and sentiment analysis. Its Shopify listing starts from $23 a month. Loyalty and Repeat are sold as separate products.
REVIEWS.io: reviews first
REVIEWS.io collects photo and video reviews from its $29 Essentials plan. Shoppable UGC galleries sit on Plus, at $500 a month.
Okendo: a Shopify suite
Okendo sells reviews, loyalty, referrals, quizzes and surveys, from $19 a month by order volume. A skin-type quiz and reviews from one vendor suits some beauty brands. Okendo says it is built for Shopify.
Idukki: customer routines from social (ours)
We make Idukki. It pulls tutorials and routines from Instagram, TikTok and YouTube and tags each product used. Rights requests go out from the dashboard, and the answer is kept per post. Every post can wait in an approval queue, so claims are checked before publishing. Customers can also upload photos and video on your store.
Before and after: check the claim first
A before-and-after clip can make a claim your product cannot. Keep customer posts in an approval queue. Let whoever owns claims review them before they go live. Rules differ by country, so ask your regulatory adviser. Our FTC endorsement guide covers disclosure for gifted posts.
Next, read the best Shopify review apps or the best video review platforms.
Sources
- 1Judge.me pricing · Read 13 October 2026.
- 2Loox on the Shopify App Store · Read 13 October 2026.
- 3Stamped pricing · Read 13 October 2026.
- 4Stamped on the Shopify App Store · Read 13 October 2026.
- 5REVIEWS.io pricing · Read 13 October 2026.
- 6Okendo pricing · Read 13 October 2026.
Continue reading
3 pieces in this clusterThese long-form pieces on the Idukki blog link back to this article, go deeper on the cluster.
- Buyer's guides
How to choose a UGC gallery app: ten questions to ask before you install
A buyer's checklist for UGC gallery apps: sources, product tagging, rights, moderation, page weight, measurement, pricing shape, platforms, exit and support. With a decision tree and the demo questions that expose a weak app.
- Strategy
UGC for Skincare Brands: Strategy, Examples, Compliance
Skincare UGC has the highest conversion lift of any beauty subcategory (+34%) and the strictest regulation. Claim restrictions, before/after compliance, GDPR.
- Buyer's guides
The Best UGC, Shoppable Video & Reviews Platforms in 2026: A Buyer's Hub
A neutral buyer's guide that sorts the UGC, shoppable-video and reviews field by what each platform is actually for, with an honest head-to-head linked for every vendor.
More from Rohin Aggarwal
- Buyer's guides
Idukki vs Videowise: Shoppable Video + Live, Compared
Videowise wins on Shopify video depth and live shopping; Idukki wins on breadth: photo UGC, reviews, rights management and multi-platform reach.
- Buyer's guides
The Best UGC, Shoppable Video & Reviews Platforms in 2026: A Buyer's Hub
A neutral buyer's guide that sorts the UGC, shoppable-video and reviews field by what each platform is actually for, with an honest head-to-head linked for every vendor.
- Buyer's guides
Social Media Aggregator Tools: What to Buy in 2026
Social media aggregators now split into four jobs: brand monitoring, community display, review aggregation, and shoppable UGC commerce. Pick the job before the demo.