UGC operations
Earned content
In one sentence
Earned content is UGC that arrived without a brief, payment or campaign trigger. The customer chose to post, tagged the brand, and the brand earned the mention. Highest-credibility tier of UGC.
Also calledorganic UGCunprompted UGC
Not the same as
Paid UGC
Paid UGC is briefed and paid; earned content is voluntary.
Gifted UGC
Gifted content involved a brand-funded product send; earned did not.
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