UGC operations
Hashtag tournament
In one sentence
A time-boxed UGC competition around a branded hashtag, usually ending in a public vote or a judged pick. The deadline and prize concentrate inbound posts into the campaign window.
Also calledUGC competitionsubmission contest
Read more on this
Industry playbook
How to run a UGC competition that fills your gallery, online and in-store
A prize plus a deadline plus a clear ask turns a trickle of UGC into a stream. The runbook: five formats, a schedule, copy templates.
Strategy
How to run a UGC hashtag campaign that actually produces usable content
Run a hashtag campaign on usable, cleared content (not raw post count): set a specific brief, make entering one step, and bake a rights grant into entry.
Strategy
How to Run a Hashtag Campaign That Actually Generates UGC
Most hashtag campaigns fail for one reason: they ask the customer to do too much. The fix is to move the work off the customer and onto the workflow.
Where it matters most
See it working on a live store.
Real storefronts using the thing this page defines.
