Branded hashtag
In one sentence
A branded hashtag is a brand-owned tag (e.g. #MyWestElm) used to aggregate inbound UGC. The right one is short, distinctive, easy to type on mobile, and not already in heavy non-brand use.
In a sentence
“We launched #LiveInIdukki and pulled 1,200 tagged posts in the first 30 days.”
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Strategy
How to run a UGC hashtag campaign that actually produces usable content
Run a hashtag campaign on usable, cleared content (not raw post count): set a specific brief, make entering one step, and bake a rights grant into entry.
Strategy
How to Run a Hashtag Campaign That Actually Generates UGC
Most hashtag campaigns fail for one reason: they ask the customer to do too much. The fix is to move the work off the customer and onto the workflow.
Conversational commerce
From hashtag to PDP: a 28-day field study of one campaign’s funnel, end to end
A hashtag UGC campaign peaks around day 11, not day 1. A 28-day field study of all six funnel stops, and why killing at week one leaves most of the revenue on the table.
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