UGC operations
Branded hashtag
In one sentence
A branded hashtag is a brand-owned tag (e.g. #MyWestElm) used to aggregate inbound UGC. The right one is short, distinctive, easy to type on mobile, and not already in heavy non-brand use.
Also calledcampaign hashtagcommunity hashtag
In a sentence
“We launched #LiveInIdukki and pulled 1,200 tagged posts in the first 30 days.”
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Strategy
How to run a UGC hashtag campaign that actually produces usable content
Run a hashtag campaign on usable, cleared content (not raw post count): set a specific brief, make entering one step, and bake a rights grant into entry.
Strategy
How to Run a Hashtag Campaign That Actually Generates UGC
Most hashtag campaigns fail for one reason: they ask the customer to do too much. The fix is to move the work off the customer and onto the workflow.
Strategy
UGC Strategy Framework: The 6-Step Playbook for 2026
Define the goal, pick a content type, source a pipeline, secure rights, distribute, measure. The sequence that works, step by step.
See it working on a live store.
Real storefronts using the thing this page defines.
