Gokyo

About Gokyo

Gokyo makes outdoor clothing and trekking gear in India, sold online at gokyo.in.

The problem

Trekking gear has to prove itself in conditions a studio cannot recreate: a shopper wants to see the jacket, the pack and the layers working on a real mountain.

What they set up

• 1Deployed a shoppable UGC wall of customer trek photos on the storefront.
• 2Added a shop-the-look inspiration gallery and a customer photo carousel on product pages.
• 3Tagged products in each photo so a viewer can move to cart without leaving the gallery.

The results

Proven revenue: ₹35.9K (Orders where the shopper added the product to cart from the widget before buying). Proven orders: 12 (Purchases that followed a widget add-to-cart). Add-to-carts from the widget: 25 (Products added to cart straight from customer content). Cart value from the widget: ₹52.4K (Value of those add-to-carts: buying intent, not revenue).

Why it worked

Outdoor gear is judged on the trail, not on a hanger. Photos of customers wearing the jacket on an actual trek show fit, layering and durability in one frame, and the shop-the-look gallery lets a shopper buy the full kit from the photo.

How it’s measured

Evidence

Widget-attributed checkout value

Method

Idukki widget analytics. Proven revenue and orders count purchases where the shopper added the product to cart from the widget first. Cart value is the value of widget add-to-carts and is never added to revenue. These are the same definitions the merchant dashboard uses.

Window

Lifetime: November 2025 to September 2026 (10 months live)

Source

Idukki production analytics, refreshed 2026-10-01

What it does not prove

Proven revenue is a floor, not the whole effect: it counts only orders where the shopper added to cart from the widget first. Orders from shoppers who saw the content and bought another way are not in it.

Stack

• Idukki UGC wall
• Shop-the-look gallery
• PDP carousel
• Product tagging