Fashion
A fashion brand in India
A widget deployment across three galleries reached 1.03M impressions and 468K visitors
Brand name withheld until the customer confirms publication. The figures are measured; the name is not ours to share yet.
1.03M impressions · 468K visitors
- 1.03MWidget impressionsIdukki widget analytics, trailing 12 months
- 468KVisitors reachedUnique sessions served an impression
- 23Add-to-cart eventsFrom the UGC galleries
- ₹24.6KAttributed checkout revenueINR, SUM of cart value on widget checkout-click events, trailing 12 months
The challenge
A newer or lower-traffic catalogue does not have the luxury of huge organic UGC volume to work with; the widget has to earn attention with a smaller, curated set of real customer content rather than a constant firehose.
What we did
- 1Deployed Idukki UGC galleries across three placements on the storefront.
- 2Tagged products in the surfaced content so a viewer could move to cart without leaving the gallery.
Results
Widget impressions: 1.03M (Idukki widget analytics, trailing 12 months). Visitors reached: 468K (Unique sessions served an impression). Add-to-cart events: 23 (From the UGC galleries). Attributed checkout revenue: ₹24.6K (INR, SUM of cart value on widget checkout-click events, trailing 12 months).
Stack
- Idukki UGC galleries
- Product tagging
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