Kids + Couture Wear
Before & Ever
Real kids in couture, shown 6.11M times on product pages
6.11MWidget impressions
Reach, not a lift claim
What changed
- 6.11MWidget impressionsTimes the galleries were shown since November 2023
- 2.81MVisitors reachedPeople shown the galleries, counted once per day
- 0.73%Click rateInteractions with the content ÷ impressions
Before & Ever, an Idukki customer since November 2023, runs customer-photo galleries of real kids in its couture on product pages, fed by a tagged Instagram collection. Over that time the galleries have been shown 6.11M times to 2.81M visitors.
About Before & Ever
Before & Ever makes couture and occasion wear for kids, sold in Australia at beforeever.com.au.
The problem
Occasion wear for children is bought by parents who want to see the outfit on a real child, at a real event, rather than on a styled model.
What they set up
- 1Deployed customer-photo galleries on product pages showing real kids in Before & Ever.
- 2Fed the galleries from a tagged Instagram collection.
The results
No outcome is claimed for this deployment yet. What we can show is reach: Widget impressions: 6.11M (Times the galleries were shown since November 2023). Visitors reached: 2.81M (People shown the galleries, counted once per day). Click rate: 0.73% (Interactions with the content ÷ impressions). Live galleries: 4 (Galleries live on the store today).
Why it worked
Parents buying occasion wear want to see it on a real child at a real event. The galleries have shown that to millions of visitors. This is a reach story, not a sales story: no sales outcome is claimed for it.
How it’s measured
- Evidence
- Reach, not a lift claim
- Method
- Idukki widget analytics. Proven revenue and orders count purchases where the shopper added the product to cart from the widget first. Cart value is the value of widget add-to-carts and is never added to revenue. These are the same definitions the merchant dashboard uses.
- Window
- Lifetime: November 2023 to September 2026 (35 months live)
- Source
- Idukki production analytics, refreshed 2026-10-01
- What it does not prove
- No order is counted here: the store has no proven widget order yet, or its checkout tracking is not connected. Add-to-carts and cart value show buying intent, not revenue.
Stack
- Idukki UGC galleries
- Instagram collection
- Product tagging
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