Case studies
Ecommerce
VredeVogel
An early Idukki deployment that ran UGC galleries across two placements
92Add-to-cart events
Reach, not a lift claim
What changed
- 92Add-to-cart eventsFrom the UGC galleries
- Widget impressions
- 1.2M
- Visitors reached
- 733K
VredeVogel ran Idukki UGC galleries across two placements on its store from August 2025 into early 2026, carrying 1.2M impressions, 733K visitors and 92 add-to-cart events over that window.
The problem
Every widget deployment starts as a test: does real customer content, placed where a shopper is already deciding, earn attention at all before it earns a lift claim.
What they set up
- 1Deployed Idukki UGC galleries across two placements on the storefront.
- 2Tagged products in the surfaced content.
The results
Add-to-cart events: 92 (From the UGC galleries).
How it’s measured
- Evidence
- Reach, not a lift claim
- Method
- Impressions, visitors and add-to-cart events counted by Idukki widget analytics.
- Window
- August 2025 to early 2026
- Source
- Idukki widget analytics
- What it does not prove
- Reach and add-to-cart only.
Stack
- Idukki UGC galleries
- Product tagging
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