Fashion + Womenswear
Label Frow
Trend-led dresses on real customers put ₹585K into carts in its first month
1Proven orders
Reach, not a lift claim
What changed
- 1Proven ordersPurchases that followed a widget add-to-cart
- 67Add-to-carts from the widgetProducts added to cart straight from customer content
- ₹585KCart value from the widgetValue of those add-to-carts: buying intent, not revenue
- Widget impressions
- 24,690
- Visitors reached
- 7,409
- Click rate
- 12.47%
- Live galleries
- 5
Label Frow runs shoppable customer galleries on its homepage and product pages, an inspiration page and a "Top Performance Posts" edit. In its first month live the galleries were shown 24,690 times with a 12.47% click rate, and shoppers added 67 pieces to cart straight from customer content, ₹585K of cart value.
About Label Frow
Label Frow is a western womenswear label inspired by current luxury trends: bold silhouettes, dresses and co-ord sets, sold at labelfrow.com.
The problem
Trend-led fashion has a short window. Shoppers need to see the latest pieces styled on real women quickly, while the trend is still live.
What they set up
- 1Deployed shoppable customer galleries on the homepage and product pages.
- 2Built an inspiration page and a "Top Performance Posts" edit.
- 3Collected all content into one library for tagging.
The results
Proven orders: 1 (Purchases that followed a widget add-to-cart). Add-to-carts from the widget: 67 (Products added to cart straight from customer content). Cart value from the widget: ₹585K (Value of those add-to-carts: buying intent, not revenue).
Why it worked
Trend-first fashion moves fast, and so does the content: a "Top Performance Posts" edit keeps the homepage leading with the looks shoppers are engaging with now. Every post is tagged, so the trend a shopper falls for is one tap from the cart.
How it’s measured
- Evidence
- Reach, not a lift claim
- Method
- Idukki widget analytics. Proven revenue and orders count purchases where the shopper added the product to cart from the widget first. Cart value is the value of widget add-to-carts and is never added to revenue. These are the same definitions the merchant dashboard uses.
- Window
- Lifetime: August 2026 to September 2026 (1 month live)
- Source
- Idukki production analytics, refreshed 2026-10-01
- What it does not prove
- No order is counted here: the store has no proven widget order yet, or its checkout tracking is not connected. Add-to-carts and cart value show buying intent, not revenue.
Stack
- Idukki UGC galleries
- Inspiration wall
- Product tagging
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