Case studies
Fashion
A fashion brand in India
A UGC widget deployment reached 283K impressions and 129K visitors across five galleries
Brand name withheld until the customer confirms publication. The figures are measured; the name is not ours to share yet.
283K impressions · 130 ATC
- 283KWidget impressionsIdukki widget analytics, trailing 12 months
- 129KVisitors reachedUnique sessions served an impression
- 130Add-to-cart eventsFrom the UGC galleries
- 5Live galleriesPlacements across the storefront
The challenge
Apparel shoppers hesitate on fit and drape in ways a flat product photo cannot resolve; seeing the garment on a real customer, not just a model, closes some of that gap.
What we did
- 1Deployed Idukki UGC galleries across five placements on the storefront.
- 2Tagged products in the surfaced content so a viewer could move to cart without leaving the gallery.
Results
Widget impressions: 283K (Idukki widget analytics, trailing 12 months). Visitors reached: 129K (Unique sessions served an impression). Add-to-cart events: 130 (From the UGC galleries). Live galleries: 5 (Placements across the storefront).
Stack
- Idukki UGC galleries
- Product tagging
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