Fashion + Conscious Wear
COSSET Clothing
Stories on every product page put ₹868K into carts from real customer photos
₹13.5KProven revenue
Widget-attributed checkout value
What changed
- ₹13.5KProven revenueOrders where the shopper added the product to cart from the widget before buying
- 1Proven ordersPurchases that followed a widget add-to-cart
- 134Add-to-carts from the widgetProducts added to cart straight from customer content
- Widget impressions
- 350K
- Visitors reached
- 158K
- Click rate
- 4.24%
- Live galleries
- 4
COSSET Clothing runs a UGC stories widget on every product page, a homepage gallery and a "Family pics" collection. In 13 months live the galleries were shown 350K times; shoppers added 134 products to cart from them, ₹868K of cart value.
About COSSET Clothing
COSSET Clothing is an Indian conscious-wear label selling online at cossetclothing.com.
The problem
Apparel shoppers hesitate on fit and drape in ways a flat product photo cannot resolve; seeing the garment on a real customer, not just a model, closes some of that gap.
What they set up
- 1Added a UGC stories widget on every product page.
- 2Built a homepage gallery and a shop-the-look inspiration page.
- 3Curated a "Family pics" collection of customer photos.
The results
Proven revenue: ₹13.5K (Orders where the shopper added the product to cart from the widget before buying). Proven orders: 1 (Purchases that followed a widget add-to-cart). Add-to-carts from the widget: 134 (Products added to cart straight from customer content). Cart value from the widget: ₹868K (Value of those add-to-carts: buying intent, not revenue).
Why it worked
Clothing sells on real people. The "Family pics" collection shows customers wearing COSSET in their own lives, which no single-model shoot can, and the stories format on each product page keeps it light enough that it does not slow the page down.
How it’s measured
- Evidence
- Widget-attributed checkout value
- Method
- Idukki widget analytics. Proven revenue and orders count purchases where the shopper added the product to cart from the widget first. Cart value is the value of widget add-to-carts and is never added to revenue. These are the same definitions the merchant dashboard uses.
- Window
- Lifetime: August 2025 to September 2026 (13 months live)
- Source
- Idukki production analytics, refreshed 2026-10-01
- What it does not prove
- Proven revenue is a floor, not the whole effect: it counts only orders where the shopper added to cart from the widget first. Orders from shoppers who saw the content and bought another way are not in it.
“We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
Stack
- Idukki PDP stories
- UGC galleries
- Product tagging
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