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Sterling Holidays
Case studies

Travel + Holiday Resorts

Sterling Holidays

A #SterlingHolidays SNAP-TAG-SHARE inspiration wall runs 90 live galleries at 3.06M impressions

90 galleries · 3.06M impressions

Live galleries
0
Largest single deployment in this measured cohort
Widget impressions
0.00M
Idukki widget analytics, trailing 12 months
Visitors reached
0.00M
Unique sessions served an impression

The challenge

A holiday resort booking is sold on the feeling of being there, something a brochure photoshoot can gesture at but a real guest's own photos and videos make credible. Resort marketing needs that guest content flowing continuously across many resort-specific pages, not one hero gallery.

What we did

  • 1Ran a #SterlingHolidays hashtag campaign collecting guest photos and videos across properties.
  • 2Deployed 90 separate inspiration-wall galleries, one per resort/property page, from the same collected content pool.
  • 3Moderated incoming UGC before it reaches any live gallery.

Stack

  • Idukki SNAP-TAG-SHARE inspiration wall
  • Hashtag campaign collection
  • AI moderation

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Sterling Holidays, A #SterlingHolidays SNAP-TAG-SHARE inspiration wall runs 90 live galleries at 3.06M impressions — Idukki