Travel + Holiday Resorts
Sterling Holidays
72 resort galleries showed real guest photos 3.88M times
3.88MWidget impressions
Reach, not a lift claim
What changed
- 3.88MWidget impressionsTimes the galleries were shown since July 2025
- 2.02MVisitors reachedPeople shown the galleries, counted once per day
- 1.77%Click rateInteractions with the content ÷ impressions
Sterling Holidays runs a #SterlingHolidays SNAP-TAG-SHARE inspiration wall and a separate gallery for almost every resort, from Munnar and Ooty to Corbett and Ranthambore. Since July 2025 the galleries have been shown 3.88M times to 2.02M visitors: one of the largest gallery deployments on Idukki.
About Sterling Holidays
Sterling Holidays runs holiday resorts across India, from hill stations and beaches to wildlife jungle-trail properties, booked online at sterlingholidays.com.
The problem
Holiday buyers compare resorts they have never visited. Professional photography looks the same everywhere; what they want is proof from guests who actually stayed.
What they set up
- 1Launched a #SterlingHolidays SNAP-TAG-SHARE campaign so guests post their stay photos under one hashtag.
- 2Built a gallery for each resort (72 live) so every property page shows its own guests.
- 3Added jungle-trail galleries for the wildlife properties and a video gallery for guest reels.
- 4Moderated incoming UGC before it reaches any live gallery.
The results
No outcome is claimed for this deployment yet. What we can show is reach: Widget impressions: 3.88M (Times the galleries were shown since July 2025). Visitors reached: 2.02M (People shown the galleries, counted once per day). Click rate: 1.77% (Interactions with the content ÷ impressions). Live galleries: 72 (Galleries live on the store today).
Why it worked
A resort is booked on trust in a place you have not been. Guest photos of the actual property, filed under the actual resort, answer that better than a brochure shot. Because every resort has its own gallery, a guest's photo from Ooty Fern Hill only ever appears on the Ooty Fern Hill page, where it is most persuasive.
How it’s measured
- Evidence
- Reach, not a lift claim
- Method
- Idukki widget analytics. Proven revenue and orders count purchases where the shopper added the product to cart from the widget first. Cart value is the value of widget add-to-carts and is never added to revenue. These are the same definitions the merchant dashboard uses.
- Window
- Lifetime: July 2025 to September 2026 (14 months live)
- Source
- Idukki production analytics, refreshed 2026-10-01
- What it does not prove
- No order is counted here: the store has no proven widget order yet, or its checkout tracking is not connected. Add-to-carts and cart value show buying intent, not revenue. Resort bookings run through Sterling’s own booking engine, which Idukki does not track, so no booking value is claimed.
Stack
- Idukki inspiration wall
- Per-property galleries
- Hashtag campaign collection
- AI moderation
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