The Shoppable Video Benchmark, 2026
PDP video performance by vertical, format and runtime. Medians and quartiles, never a single store.
PDP video performance by vertical, median and middle half on one chart. It pairs public sources (Wyzowl, Olapic, Yotpo, Vimeo Enterprise) with Idukki's own benchmark study. That study counts opted-in stores only, with at least 10 per figure. No figures go out until it runs.
Cohort cuts on apparel, beauty, electronics, home, sport. Format cuts on shoppable, hover-to-play, loop and live. Runtime cuts at 8, 15, 30 and 60 seconds.
Free to download, methodology open, sample size and confidence interval published per chart.
What’s inside
- PDP video uptake by vertical (5 categories)
- Median and quartile conversion lift per format
- Runtime ROI curve (8 / 15 / 30 / 60 seconds)
- Methodology note + sample-size table
- Editable scorecard for benchmarking your own catalogue
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