The AI Citation Index for Commerce
Across 4,200 product queries, AI agents quote verified-buyer reviews 14× more than studio copy. The implications, in plain English.
Strategic report. The case for UGC as the AI-discoverability layer. Methodology: 4,200 product queries run against ChatGPT Shopping, Perplexity, Google AI Overview and Amazon Rufus, with the source of each quoted snippet logged and classified.
Composite benchmarks from Bazaarvoice, Stackla / Nosto, Olapic and Trustpilot are referenced as comparators, with the rate at which each source type gets quoted broken out.
This is the white paper that sits behind the Idukki Connect product page. Free to download, methodology open.
What’s inside
- Citation rate by source type (verified review / UGC photo / studio copy / PDP body)
- Per-agent breakdown (ChatGPT, Perplexity, Google, Amazon)
- Where studio content still wins, and why
- Composite source map vs single-engine measurement
- Methodology + queryset + classifier definitions
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