An Amazon Pack is a set of rights-cleared renditions for one ASIN. It holds a manifest and a compliance report. You upload the files in Seller Central yourself.
Export a pack
- Map products to ASINs. In Settings, Amazon, set the ASIN per product. Or upload a CSV with sku, asin and title columns. The tab reports matched and unmatched rows.
- Re-permission content for Amazon. Rights granted for on-site display do not cover Amazon. Send the Amazon-scoped request to the creators whose content you want in the pack.
- Preview compliance. Select posts and surfaces and run the preview. Anything held shows the rule it tripped.
- Generate the pack. Queue the export for the ASIN. It renders each surface at spec and writes the manifest and compliance report.
- Upload in Seller Central. A+ modules, Brand Story, Posts, PDP video and ads each have a Seller Central tool. The pack names each file by surface.
Common questions
- Why is there no publish button?
- Amazon’s Selling Partner API covers A+ Content, listings and catalogue data. It does not cover the video carousel, Posts or Brand Story. So the upload stays with you.
- What does the compliance check catch?
- Overlaid quotes and stars, social handles, watermarks, pricing or promo language and wrong dimensions. Claims that need proof and category rules go on a checklist for a person.
- Can I send my site reviews to Amazon?
- No. Amazon prohibits importing external reviews. The pack carries rights-cleared photos and videos only.
