The parcel arrived on Tuesday. By Thursday the customer has worn the shirt twice and has an opinion. That is the moment to ask. Idukki can email each Shopify customer then. It asks for a review, or a photo of what they bought.
Who this is for
Shopify stores connected to Idukki. Both emails are scheduled from Shopify orders, so other platforms do not get them yet.
The two emails
| What it asks | When it goes | Where you set it | |
|---|---|---|---|
| Review request | A review of what they bought | A number of days after a delivery or order event | Send automatic review request |
| Photo and video request | A photo or video, through your upload form | 1 to 60 days after the order, 7 by default | Ask customers for a photo or video |
One order gets one email at most. If one email has gone, the other is skipped for that order.
Set them up
- Open Shopify Integration. In the dashboard, open Settings and choose Shopify Integration. The tab shows once your Shopify store is connected.In the dashboard: Settings, Shopify Integration: the review request and photo request cards
- Turn on the review request. Switch on Send automatic review request. Set the number of days. Then pick the event it counts from: In Transit, Out For Delivery, Delivered or Order created.
- Edit the review email. Click Customize template. Change the subject line, headline, message and button text. Add an incentive line only for a reward you really give.
- Turn on the photo request. Find the “Ask customers for a photo or video” card. Switch on “Send a photo and video request after each order”. Set the days after the order.
- Preview, then save. Click Preview email on each. The preview uses sample data and sends nothing. Press Save.In the dashboard: The post-purchase request email preview with a sample customer name
- Wait for approval. We approve sending for your store, then emails start with the next orders. Orders from before the switch-on are never emailed.
Who is skipped
- Orders with no email address, cancelled orders and test orders.
- Customers who have unsubscribed from your marketing emails.
- Customers who already uploaded, or were already asked for that order.
How to check it worked
| Check | What you should see |
|---|---|
| The photo request card | “Photo and video requests are on.”, then recent orders with their status. |
| A test order | Place one with your own email. It shows as Scheduled with its send date. |
| The upload form | The emailed link opens your form with that order’s products filled in. |
| New posts | Uploads arrive tagged to the products, waiting for your approval. |
Questions about post-purchase requests
- Do these emails work on WooCommerce or BigCommerce?
- Not yet. Both are scheduled from Shopify orders, so they need a connected Shopify store.
- Will a customer get both emails for one order?
- No. One order gets one email at most.
- Can I change the wording?
- Yes. The review email has a template editor. The photo request has a preview before you save.
- Why has nothing been sent yet?
- Sending waits for our approval for your store. Until then orders are scheduled but held.
- Is it on my account?
- It is in early access. Ask us and we will switch it on.
Explainer video script
An 80-second screen recording with voiceover, on a demo Shopify store.
| Scene | Seconds | On screen | Voiceover |
|---|---|---|---|
| 1. The doorstep | 0 to 10 | A parcel on a doorstep, then a phone with a new email. | Two days after delivery, your customer has an opinion. Ask for it then. |
| 2. The tab | 10 to 20 | Settings, Shopify Integration. | In Idukki, open Settings, then Shopify Integration. |
| 3. Review request | 20 to 38 | The review request switched on. Days set. Delivered picked. | Switch on the review request. Choose how many days after delivery it goes. |
| 4. The template | 38 to 50 | Customize template: subject, headline, button. | Make the email sound like your store. |
| 5. Photo request | 50 to 65 | The photo and video request switched on, 7 days. | Then ask for a photo or video, a week after the order. |
| 6. Preview | 65 to 72 | Preview email opened, with sample data. | Preview both. Nothing is sent from a preview. |
| 7. The result | 72 to 80 | A new upload in the dashboard, tagged to its product. | Answers come back tagged and ready to approve. Ask us to switch it on. |


