Engagement metrics tell you whether people interact with your UGC; revenue metrics tell you whether it sells. Both matter, and Idukki reports them together so you can connect the two.
Engagement
Views, clicks, hotspot opens and click-through rate show how compelling a collection is. A high view count with a low click rate usually means the content is fine but the placement or layout is wrong for the page.
Revenue
Add-to-cart and purchase events, tied to your store integration, let Idukki attribute revenue to widgets that a buying session touched. That is the number that justifies the programme.
Choosing an attribution model
Toggle between last-click, first-click and linear attribution. Last-click credits the final touch, first-click credits discovery, and linear spreads credit across touches. Pick the one that matches how your customers actually decide, and keep it consistent so trends stay comparable.
