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Turn on AI review summaries

Show a short “What customers say” summary on each product page. It is written from that product’s reviews and labelled AI-generated.

5 min read · last updated 2026-10
On this page

A shopper lands on a jacket with 140 reviews. She reads three and still does not know if it runs small. An AI review summary answers that in a few lines. It reads the product’s reviews and lists what buyers liked and what they flagged.

Who this is for

Stores on a paid plan with products that have at least 5 approved reviews in Idukki. Reviews can come from your own store or from an import.

What you need

  • A paid Idukki plan.
  • Products with at least 5 approved, visible reviews that have text. Products with fewer are never summarised.
  • A product-page widget, since that is where the summary shows.

Switch it on

  1. Open AI summaries. In the dashboard, open Reviews and choose the AI summaries tab.
    In the dashboard: Reviews, AI summaries tab: the Off, Preview and Live choice and the product list
  2. Choose Preview. Preview writes summaries you can read in the dashboard. Shoppers see nothing yet.
  3. Generate the summaries. Click Summarise all eligible products, or Generate on one product. A summary shows up to four positives and two common concerns.
  4. Read and fix. Read each one. Click Regenerate for a fresh version, or Hide to keep one off the product page.
  5. Choose Live. Live puts every summary you have not hidden on product-page widgets. Each is labelled as AI-generated.

How to check it worked

CheckWhat you should see
Product listRows marked “Live on widget”. Products under 5 reviews say how many they need.
A product pageA “What customers say” block in the product-page widget.
The labelThe block says it is an AI summary and how many reviews it read.
A hidden productNo summary on that page, while the row says Hidden.

Summaries refresh each week for products whose reviews changed. Regenerate has a 10-minute cooldown per product.

Questions about AI review summaries

Which plans include AI review summaries?
Paid plans. The feature is in early access, so ask us to switch it on.
How many reviews does a product need?
At least 5 approved reviews with text. Below that, no summary is written.
Can I stop one summary showing?
Yes. Click Hide on that product. You can show it again at any time.
Does it make things up?
It writes only from that product’s approved reviews, up to the newest 80. Read it in Preview before you go Live.
What happens if I move to the Free plan?
Summaries stop showing on product pages but are kept. They come back if you upgrade.

Explainer video script

A 65-second screen recording with voiceover, on a demo store with sample reviews.

SceneSecondsOn screenVoiceover
1. Too many reviews0 to 10A product page with a long review list, scrolling.Lots of reviews. No time to read them. Does it run small?
2. The tab10 to 18Reviews, then AI summaries. Off, Preview, Live.In Idukki, open Reviews, then AI summaries.
3. Preview18 to 33Preview chosen. Summarise all eligible products clicked.Start in Preview. Idukki writes a summary for each product with 5 or more reviews.
4. Read it33 to 45One summary opened: positives and concerns.Read it. Regenerate it, or hide it from shoppers.
5. Live45 to 55Live chosen. A row turns “Live on widget”.Happy? Switch to Live.
6. The page55 to 65The product page with the “What customers say” block and its AI label.Shoppers get the gist in seconds, clearly labelled. Ask us to switch it on.
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