Watch time
In one sentence
Seconds of video played per video impression. A working shoppable-video implementation hits 60%+ of length; below 40% the video is wrong for the audience (length, pacing, or content).
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Strategy
How long should a shoppable video be?
No single ideal length exists: size each shoppable video to its placement and job. Feed hooks run a few seconds; PDP and tutorials earn more.
Strategy
Mobile-first shoppable video design
Most shoppable video is watched on a phone, held in one hand, driven by a thumb. Design it on a desktop monitor and you have designed it for the minority of your audience.
Strategy
What Is Shoppable Video? Complete Guide for Ecommerce Brands
Shoppable video is video content with clickable product tags that let viewers add to cart without leaving the player. The definition, the three formats and which vertical each wins, the conversion data, the performance budget that quietly kills programmes, and build vs buy.
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