Dwell time
In one sentence
Seconds spent on a page per session. UGC lifts PDP dwell time by a median +31% in our dataset, which correlates with downstream organic search ranking via Google's user-signal model.
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Strategy
Core Web Vitals Impact of UGC Widgets: Performance Data + Pre-Launch Checklist
Poorly built UGC widgets drop PageSpeed by 15-25 points and add 1.8s to LCP, often a bigger SEO loss than the conversion lift they were bought to deliver.
Strategy
Why your product pages don’t convert, and the social-proof fixes
A product page with traffic but no sales is answering "is this nice?" when the shopper asks "will this be a mistake?". Social proof answers the second question.
Strategy
How UGC Boosts Conversion Rates by 18% on Average
Across 500+ Idukki galleries, shoppable UGC lifted product-page conversion by a median of 18%, and the gap is widest where you would expect it to be narrow.
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