Dwell time
In one sentence
Seconds spent on a page per session. UGC lifts PDP dwell time by a median +31% in our dataset, which correlates with downstream organic search ranking via Google's user-signal model.
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Strategy
Core Web Vitals Impact of UGC Widgets: Performance Data + Pre-Launch Checklist
Poorly built UGC widgets drop PageSpeed by 15-25 points and add 1.8s to LCP. That is frequently a bigger SEO loss than the conversion lift the widget was bought to deliver. The four killers (CLS, LCP, INP, TBT), how to measure widget cost properly, and a pre-launch checklist that catches the wrong widget before it ships.
Strategy
Why your product pages don’t convert, and the social-proof fixes
A product page with traffic but no sales is usually answering "is this nice?" when the shopper is asking "will this be a mistake?". Social proof answers the second question.
Strategy
How UGC Boosts Conversion Rates by 18% on Average
We pulled the numbers from 500+ Idukki galleries. The pattern holds across brands: shoppable UGC galleries beat studio-shot product images, and the gap is widest exactly where you would expect it to be narrow.
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