Metrics
Dwell time
What is Dwell time?
Seconds spent on a page per session. UGC, especially video, tends to raise it, because shoppers stop to watch and read.
Also calledtime on pagesession duration
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Strategy
Core Web Vitals Impact of UGC Widgets: Performance Data + Pre-Launch Checklist
Poorly built UGC widgets drop PageSpeed by 15-25 points and add 1.8s to LCP, often a bigger SEO loss than the conversion lift they were bought to deliver.
Strategy
Why your product pages don’t convert, and the social-proof fixes
A product page with traffic but no sales is answering "is this nice?" when the shopper asks "will this be a mistake?". Social proof answers the second question.
Strategy
UGC converts up to 6.7x higher than brand content. Here's the 2026 data, and how to read it.
A widely-cited Q1 2026 industry benchmark puts UGC conversion at 6.73x non-UGC content, up from 4.27x the quarter before. What a benchmark like that is worth, what it isn't, and how it lines up against Idukki's own first-party results.
See it working on a live store.
Real storefronts using the thing this page defines.
