RPV (revenue per visitor)
R-P-V
What is RPV?
Total revenue divided by total sessions. The compound metric (conversion times AOV) that the CFO actually cares about. Shoppers who engage with UGC generate 162% more revenue per visitor in Bazaarvoice’s Shopper Experience Index; page-level lift across all visitors is smaller.
Read more on this
AI search
How to Measure UGC ROI: Formula, Attribution, Templates
Incremental revenue minus fully-loaded cost, over cost. Holdout testing for attribution. The KPI stack, the reporting cadence, and the pitfalls that inflate the number.
Strategy
UGC converts up to 6.7x higher than brand content. Here's the 2026 data, and how to read it.
A widely-cited Q1 2026 industry benchmark puts UGC conversion at 6.73x non-UGC content, up from 4.27x the quarter before. What a benchmark like that is worth, what it isn't, and how it lines up against Idukki's own first-party results.
See it working on a live store.
Real storefronts using the thing this page defines.
