Metrics

Time-to-first-cart-click

In one sentence

Seconds from PDP land to the first add-to-cart tap. Shoppable video drops this from a median 38 seconds (static gallery) to 11 seconds.

Read more on this

Strategy
Shoppable Video Benchmarks: Conversion, Dwell Time, AOV
What shoppable video actually does to dwell time, conversion rate and average order value, sourced where a real number exists, and flagged honestly where it doesn't.

See it working on a live store.

Real storefronts using the thing this page defines.

See live examples More definitions