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Metrics

Time-to-first-cart-click

What is Time-to-first-cart-click?

Seconds from PDP land to the first add-to-cart tap. Shoppable video drops this from a median 38 seconds (static gallery) to 11 seconds.

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Strategy
Shoppable Video Benchmarks: Conversion, Dwell Time, AOV
What shoppable video actually does to dwell time, conversion rate and average order value, sourced where a real number exists, and flagged honestly where it doesn't.

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