ROAS (return on ad spend)
ROW-as
In one sentence
Revenue attributed to ad spend divided by the ad spend itself. The headline paid-social metric. UGC creative averages 1.5-2x ROAS over brand-produced creative on the same campaign and spend.
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Strategy
Sourcing UGC for paid ads: creative that converts
UGC-style creative consistently outperforms polished studio ads because it does not announce itself as an ad. Here is how to source it, and the rights gap that catches brands out.
AI search
How to Measure UGC ROI: Formula, Attribution, Templates
Incremental revenue minus fully-loaded cost, over cost. Holdout testing for attribution. The KPI stack, the reporting cadence, and the pitfalls that inflate the number.
Strategy
Syndicating UGC to Google Shopping & Meta Catalog Ads
Your product feed already carries titles and prices. Add verified ratings and customer photos to it and the same Shopping and catalog ads earn more clicks at the same spend.
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