CPM
C-P-M
In one sentence
Cost per 1,000 impressions. The pricing unit for paid social and display ads. UGC creative reduces CPM by 15-20% because the platform algorithm rewards native-feeling content.
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Strategy
Sourcing UGC for paid ads: creative that converts
UGC-style creative consistently outperforms polished studio ads because it does not announce itself as an ad. Here is how to source it, and the rights gap that catches brands out.
Strategy
The economics of UGC in 2026: rights, attribution, and the case for per-impression billing
Tier-matrix UGC pricing was built for 2018 and breaks on agentic surfaces. The case for per-impression billing, with the four budget lines finance should split out.
AI search
How to Measure UGC ROI: Formula, Attribution, Templates
Incremental revenue minus fully-loaded cost, over cost. Holdout testing for attribution. The KPI stack, the reporting cadence, and the pitfalls that inflate the number.
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