CPA (cost per acquisition)
C-P-A
In one sentence
Total spend divided by acquired customers. The bottom-line paid metric. UGC programmes routinely drop CPA by 22-34% on cold audiences because the creative converts at higher CTR for lower CPM.
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Strategy
Sourcing UGC for paid ads: creative that converts
UGC-style creative consistently outperforms polished studio ads because it does not announce itself as an ad. Here is how to source it, and the rights gap that catches brands out.
AI search
How to Measure UGC ROI: Formula, Attribution, Templates
Incremental revenue minus fully-loaded cost, over cost. Holdout testing for attribution. The KPI stack, the reporting cadence, and the pitfalls that inflate the number.
Strategy
Affiliate plus UGC: combining the two
Run affiliate and UGC as one programme: a single creator makes the trusted content and carries the trackable link, so you get trust and attribution together.
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