Metrics
CPA (cost per acquisition)
C-P-A
What is CPA?
Total spend divided by acquired customers. The bottom-line paid metric.
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Strategy
Sourcing UGC for paid ads: creative that converts
UGC-style creative outperforms polished studio ads because it does not announce itself as an ad. How to source it, and the rights gap that catches brands out.
AI search
How to Measure UGC ROI: Formula, Attribution, Templates
Incremental revenue minus fully-loaded cost, over cost. Holdout testing for attribution. The KPI stack, the reporting cadence, and the pitfalls that inflate the number.
Strategy
Affiliate plus UGC: combining the two
Run affiliate and UGC as one programme: a single creator makes the trusted content and carries the trackable link, so you get trust and attribution together.
See it working on a live store.
Real storefronts using the thing this page defines.
