Metrics
Engager-only vs page-level
In one sentence
The two cohorts that change every UGC statistic. Page-level = all PDP visitors (used for revenue forecasting). Engager-only = shoppers who actively interacted with UGC (used for placement decisions).
Also calledUGC denominator
In a sentence
“The 144% Bazaarvoice number is engager-only; your page-level lift across all visitors will be much smaller. Use the right one for the question.”
See it working on a live store.
Real storefronts using the thing this page defines.
