Metrics
Engager-only vs page-level
In one sentence
The two cohorts that change every UGC statistic. Page-level = all PDP visitors (used for revenue forecasting). Engager-only = shoppers who actively interacted with UGC (used for placement decisions).
Also calledUGC denominator
In a sentence
“The 144% Bazaarvoice number is engager-only; our 18% median is page-level. Both are real; use the right one for the question.”
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