CR / Conversion rate
C-R
In one sentence
Sessions that convert to a purchase divided by all sessions. The headline ecommerce metric. UGC adds a median +18% to PDP CR in our 2,400-brand dataset.
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Strategy
How UGC Boosts Conversion Rates by 18% on Average
We pulled the numbers from 500+ Idukki galleries. The pattern holds across brands: shoppable UGC galleries beat studio-shot product images, and the gap is widest exactly where you would expect it to be narrow.
AI search
How to Measure UGC ROI: Formula, Attribution, Templates
Incremental revenue minus fully-loaded cost, over cost. Holdout testing for attribution. The KPI stack, the reporting cadence, and the pitfalls that inflate the number.
Strategy
Reducing cart abandonment with social proof
Social proof cannot touch the shipping bill, but it closes the doubt half of cart abandonment: light reassurance on the cart, customer proof in recovery flows.
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