Metrics
AOV (average order value)
A-O-V
In one sentence
The mean basket value across all orders in a window. The easiest CFO-friendly metric for UGC impact because no causal-attribution argument is required: the same shopper buys a larger basket.
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AI search
How to Measure UGC ROI: Formula, Attribution, Templates
Incremental revenue minus fully-loaded cost, over cost. Holdout testing for attribution. The KPI stack, the reporting cadence, and the pitfalls that inflate the number.
Strategy
UGC converts up to 6.7x higher than brand content. Here's the 2026 data, and how to read it.
A widely-cited Q1 2026 industry benchmark puts UGC conversion at 6.73x non-UGC content, up from 4.27x the quarter before. What a benchmark like that is worth, what it isn't, and how it lines up against Idukki's own first-party results.
See it working on a live store.
Real storefronts using the thing this page defines.
