AOV (average order value)
A-O-V
In one sentence
The mean basket value across all orders in a window. The easiest CFO-friendly metric for UGC impact because no causal-attribution argument is required: the same shopper buys a larger basket.
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AI search
How to Measure UGC ROI: Formula, Attribution, Templates
Incremental revenue minus fully-loaded cost, over cost. Holdout testing for attribution. The KPI stack, the reporting cadence, and the pitfalls that inflate the number.
AI search
UGC ROI Benchmark Report: Revenue Impact by Industry
Median UGC ROI at 90 days: 4.2:1. Skincare and athleisure top at 6.8 and 5.9 respectively. Full methodology and segment breakdowns.
Strategy
How UGC Boosts Conversion Rates by 18% on Average
We pulled the numbers from 500+ Idukki galleries. The pattern holds across brands: shoppable UGC galleries beat studio-shot product images, and the gap is widest exactly where you would expect it to be narrow.
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