How much revenue is your UGC leaving on the table?
Pick your industry, set your annual online sales, and see the projected uplift from shoppable customer content and reviews. Instant. Free.
Estimate your uplift
Free instant estimate. Email unlocks the full breakdown.
How it’s calculated
A band, not a hero number you can’t trust.
We take two inputs
Your industry and your annual online sales. Nothing else, and no signup for the headline number.
We apply benchmark ranges
Three UGC mechanisms, each with a sourced low-to-high uplift range tuned to your vertical.
We show the spread
Low, likely and high, so you plan against a realistic range rather than one optimistic figure.
Named sources
Reviews and conversion
Spiegel Research Center (Northwestern Kellogg): reviews lift conversion, with the largest effect on higher-consideration, higher-priced items.
PDP social proof and customer media
PowerReviews / Northwestern benchmark reports and Baymard Institute PDP-UX research on how ratings, reviews and customer photos and video recover the add-to-cart.
Review trust and repeat purchase
Consumer review-trust surveys (BrightLocal, Bazaarvoice) on how customer content shapes the first and the repeat purchase.
Why UGC drives this: three specific mechanisms, not vibes.
Shoppable proof at the point of decision
Customer videos with tagged products sit on the product page, so shoppers add to cart from the content instead of bouncing to research elsewhere. Conversion lifts where the decision actually happens.
Fresh content that engines surface
Rights-cleared UGC and reviews add crawlable, answer-ready text and media to your pages. That feeds both classic SEO and AEO, the AI answer engines now sending discovery traffic, so new buyers find you they would not have.
Reviews that de-risk the second purchase
Aggregated reviews and repeat-customer content lower the perceived risk of buying again. Trust compounds across orders, lifting repeat-purchase rate and the lifetime value behind it.
For fashion brands sitting on a lot of creator/UGC content, this has been a very effective way to turn that content into something far more measurable and conversion focused.
FAQ
Questions, answered.
- Is this really free?
- Yes. The estimate is instant and needs no signup. We only ask for an email if you want the detailed per-mechanism breakdown and a 90-day rollout plan.
- How accurate is the number?
- It is a representative estimate, not a quote. We apply named industry benchmark ranges to the annual online sales figure you enter, then show a low, likely and high band rather than a single optimistic figure. Real uplift depends on your layout choices, source mix, paid-media interplay and seasonal timing.
- What counts as UGC here?
- Shoppable customer videos and photos, aggregated social content, and reviews, all collected, rights-cleared, and embedded back onto your store.
- Where do the benchmark ranges come from?
- Named public research: the Spiegel Research Center at Northwestern, PowerReviews and Northwestern benchmark reports, Baymard Institute PDP research, and consumer review-trust surveys from BrightLocal and Bazaarvoice. We keep the ranges conservative and the per-industry spread reflects how hard each category leans on social proof.
- Why three mechanisms instead of one big number?
- Because the uplift comes from three different places: conversion at the product page, discovery through SEO and AI answer engines, and repeat-purchase trust from reviews. Splitting them keeps the estimate honest and shows you which lever moves most for your store.
- Do I need to switch platforms?
- No. Idukki embeds on the store you already run: Shopify, Shopify Plus, BigCommerce, WooCommerce, Magento / Adobe Commerce and custom storefronts over our REST API.
Stop leaving it on the table
Turn your customers’ content into revenue.
Shoppable videos, galleries and reviews, embedded on the store you already run. No card to start.
No-code. Live on Shopify, WooCommerce, BigCommerce and more.