Autoplay-muted (auto-cap)
In one sentence
Browser-spec compliant auto-start: video starts playing on load with audio muted, sound is opt-in via a tap. The only autoplay form Chrome and Safari permit on mobile.
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Strategy
Mobile-first shoppable video design
Most shoppable video is watched on a phone, held in one hand, driven by a thumb. Design it on a desktop monitor and you have designed it for the minority of your audience.
Strategy
Core Web Vitals Impact of UGC Widgets: Performance Data + Pre-Launch Checklist
Poorly built UGC widgets drop PageSpeed by 15-25 points and add 1.8s to LCP. That is frequently a bigger SEO loss than the conversion lift the widget was bought to deliver. The four killers (CLS, LCP, INP, TBT), how to measure widget cost properly, and a pre-launch checklist that catches the wrong widget before it ships.
Strategy
Accessibility in shoppable video
Accessible shoppable video reaches more shoppers, not just a compliance box. Captions, keyboard control, contrast and reduced-motion make the video better for everyone watching.
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