Free playbooks for teams who measure outcomes.
31 guides, ebooks, benchmarks and templates from the Idukki product team: practical, sourced, free. Drop your email on any guide page to get the full PDF.
Benchmark
State of UGC 2026
64 pages
idukki
Playbook
Shoppable video, decoded
- 1Audit your current UGC stack
- 2Pick the 3 highest-yield layouts
- 3Wire Klaviyo + Meta + GA4
- 4Ship A/B test in 14 days
38 pages
idukki
Teardown
Bazaarvoice → Idukki
Before
$8k/mo
After
$1.6k
28 pages
idukki
Templates
Hashtag campaign kit
24 pages
idukki
Calculator
UGC ROI projection
Live tool
idukki
Free resources, no gate
Three bonuses worth £1,300. Yours, no email required.
We keep these pages public on purpose. If they help you ship better UGC without ever talking to us, that is a win we are happy to underwrite.
No lead-capture, no Calendly, no upsell modal. Click, read, ship.
What’s in the library
Idukki publishes two kinds of resources. Playbooks are practitioner-grade how-to guides: the UGC rights management playbook, the multi-channel collection guide, the Bazaarvoice migration playbook. Each one covers a real operational problem end-to-end. Benchmarks are sourced, de-identified datasets from Idukki customer campaigns, published annually: conversion lifts, shoppable video watch-through rates, hashtag-campaign ROI by vertical, and cost-per-rights-request.
All resources are free. No email capture, no nurture sequence. Downloads link directly to PDFs. The library is organised by audience so a CMO, a CTO, or a growth agency each find the most relevant material without scrolling a general list.
New · June 2026
Three practitioner playbooks, just published.
UGC rights management, 2026 impact benchmarks, and the multi-channel collection guide. Free, no drip sequence.
From Idukki customer data
- +22%
- avg PDP conversion uplift Idukki 2026 dataset
- 6.8×
- more engagement, shoppable vs static Idukki 2026 dataset
- 84%
- of shoppers trust UGC over brand copy Stackla/Nosto 2024
- 9 hrs
- saved per week on rights workflows Idukki platform data
Breaking News
The State of UGC + Shoppable Video in 2026
Annual benchmarks across DTC, beauty, fashion, travel and B2B. Conversion lifts, video watch-through, hashtag-campaign ROI, source-of-truth attribution, all converted from de-identified customer data.
Download the reportidukki
The State of
UGC + Shoppable Video in 2026
January 2026
Browse by type
Everything we’ve ever published.
- Explore
Case studies
Idukki teardowns: brand-by-brand uplift numbers, layout choices, source mix.
- Explore
Blog
Weekly post-mortems, benchmark drops, migration playbooks and product changelogs.
- Explore
UGC: the complete guide
Everything we know about running user-generated content as a measurable revenue channel.
- Explore
What is Instagram marketing?
A first-principles primer on building a paid + organic + UGC Instagram engine.
- Explore
Embed an Instagram feed
The fastest, most CLS-friendly way to drop your Instagram feed onto any page.
- Explore
UGC examples
101 real UGC implementations: what worked, what failed, screenshots + takeaways.
- Explore
UGC statistics
Annual benchmarks across DTC, beauty, fashion, travel, converted from raw customer data.
- Explore
Shoppable video examples
Carousels, stories, before/after, lookbooks, the 12 layouts customers ship most.
- Explore
Free tools
11 calculators, audits and detectors: A/B significance, theme detector, ROI projection, more.
PDP CR lift by category
- Skincare+62%
- Makeup+84%
- Fragrance+48%
Beauty CMO · CMO · Fashion ecom
The Beauty Brand UGC Benchmark Report 2026
180 brands across skincare, makeup and fragrance. The conversion lifts that won the year.
- 48 pages
- 20 min read
- Playbook
AOV lift by layout
- Static+30%
- Fit-check+76%
- Lookbook+68%
For Fashion ecom · Head of Ecommerce
Fashion + Apparel: Conversion Lift Playbook
Fit-checks, lookbooks and the size-guide UGC pattern that lifted AOV by 24%.
38p · 16 minRead - Ebook⌕
18k · $1,180
- 4.9
- 360° view
- On-hand UGC
- Verified
For Jewellery ecom · Fashion ecom
Closing the In-Person Gap for Jewellery Brands
On-body photography, scale references and the gift-guide pattern.
24p · 10 minRead
Video guides
Watch the playbooks in 5 minutes each.
Eight short, screen-recorded walkthroughs for the topics teams ask about most.
- AM🔌Idukki · Get started4m 12s
Connect your stack
Five minutes from Shopify install to live PDP widget.
Step-through: app install → SKU sync → first widget. No dev required.
Watch
- TC📏Idukki · PDP conversion3m 38s
Confidence through clarity
Attribute sliders that reduce returns by 18%.
Fit, size, runs-small, durability, captured per review, rendered as a slider on the PDP.
Watch
- YT😍Idukki · Customer surveys5m 04s
Understand buyer behaviour
Emoji-first surveys that customers actually finish.
A 92% completion-rate template + the dashboard your CX team needs.
Watch
- MA⭐Idukki · Brand trust6m 21s
Build buyer trust with UGC
Galleries, shoppable video and reviews on one PDP block.
How three brands stitched UGC + reviews into a single shoppable PDP surface.
Watch
- JK📷Idukki · Activations4m 47s
Capture in 5 minutes
Booth + QR + competition, running before doors open.
A retail-launch playbook: print the QR, scan, capture, on-screen in 60 seconds.
Watch
- SK🧱Idukki · No-code3m 02s
Ship faster than your sprint
Drag-drop widget builder, no engineering ticket.
How a marketing team shipped 14 widget variants in a single afternoon.
Watch
- TS★Idukki · Google PLAs5m 53s
Stars on Google Shopping
+27% PLA CTR after Google Seller Ratings qualified.
The 30-review threshold, the JSON-LD schema, and the cadence that keeps stars lit.
Watch
- HW↔︎Idukki · Migration7m 18s
Switch without losing stars
Migrate off Bazaarvoice in 30 days. Rich results intact.
The schema-preserving import + reconciliation script teams use to switch in one day.
Watch
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