Free playbooks for teams who measure outcomes.
32 guides and playbooks from the Idukki product team, free to read in full on the page, plus 0 more in progress. Each in-progress guide shows its chapter outline and a notify-me signup.
Benchmark
UGC statistics 2026
Sourced
idukki
Playbook
Shoppable video, decoded
- 1Audit your current UGC stack
- 2Pick the 3 highest-yield layouts
- 3Wire Klaviyo + Meta + GA4
- 4Ship A/B test in 14 days
In progress
idukki
Teardown
Bazaarvoice → Idukki
Before
$8k/mo
After
$1.6k
In progress
idukki
Templates
Hashtag campaign kit
In progress
idukki
Calculator
UGC ROI projection
Live tool
idukki
Free resources, no gate
Three bonuses worth £1,300. Yours, no email required.
We keep these pages public on purpose. If they help you ship better UGC without ever talking to us, that is a win we are happy to underwrite.
No lead-capture, no Calendly, no upsell modal. Click, read, ship.
What’s in the library
Idukki publishes two kinds of resources. Playbooks are practitioner-grade how-to guides: the UGC rights management playbook, the multi-channel collection guide, the replatforming migration playbook. Each one covers a real operational problem end-to-end. Benchmarks are data reports; the first ones are still being written, and each will state its sample and method when it is published.
All resources are free and readable on the page, with no email gate. Leave your email only if you want a link sent to you, or to hear when an in-progress guide is published. No nurture sequence. The library is organised by audience so a CMO, a CTO, or a growth agency each find the most relevant material without scrolling a general list.
New · June 2026
Three practitioner playbooks, just published.
UGC rights management, 2026 impact benchmarks, and the multi-channel collection guide. Free, no drip sequence.
Measured on customer stores
- +20%
- conversion lift with shoppable customer content on the product page Theater · A/B test, 30K+ visitors per arm · /case-studies/theater
- +25%
- more add-to-cart from UGC widgets in the same test Theater · A/B test · /case-studies/theater
- $651K
- attributed gross sales in 10 months of shoppable UGC Leroy Merlin · GA4 attribution · /case-studies/leroy-merlin
- 79 KB
- widget runtime, lazy-loaded, no layout shift Measured on a production gallery at widget.idukki.io
Breaking News
UGC statistics for 2026, every figure sourced
Trust, conversion, photo and video review and shoppable video figures from named public research (Yotpo, Bazaarvoice, PowerReviews, Wyzowl, Nielsen), with the caveats that come with each.
Download the reportidukki
The State of
UGC statistics 2026
January 2026
Browse by type
Everything we’ve ever published.
- Explore
Case studies
Idukki teardowns: brand-by-brand uplift numbers, layout choices, source mix.
- Explore
Blog
Weekly post-mortems, benchmark drops, migration playbooks and product changelogs.
- Explore
UGC: the complete guide
Everything we know about running user-generated content as a measurable revenue channel.
- Explore
What is Instagram marketing?
A first-principles primer on building a paid + organic + UGC Instagram engine.
- Explore
Embed an Instagram feed
The fastest, most CLS-friendly way to drop your Instagram feed onto any page.
- Explore
UGC examples
101 real UGC implementations: what worked, what failed, screenshots + takeaways.
- Explore
UGC statistics
Annual benchmarks across DTC, beauty, fashion, travel, converted from raw customer data.
- Explore
Shoppable video examples
Carousels, stories, before/after, lookbooks, the 12 layouts customers ship most.
- Explore
Free tools
38 calculators, audits, builders and generators: A/B significance, theme detector, ROI projection, more.
Hospitality · CMO
Hospitality: Drive Direct Bookings with Guest UGC
Travellers read other guests before they book, usually on someone else's site. This playbook shows how to bring guest photos and reviews onto your own room and booking pages, collect more of them during the stay, and measure whether they move direct bookings, without inventing a lift figure you cannot defend.
- 9 min read
Quick guides
Short reads for the topics teams ask about most.
Eight guides and feature pages, from first install to migration playbooks.
- Idukki · Get startedIntegrations
Connect your stack
From Shopify install to a widget on your store.
Install the app, sync your products, then place your first widget. The integrations page lists every platform we connect to.
Read
- Idukki · PDP conversionFeature page
What customers say
A short AI summary of a product’s reviews, above the reviews.
Summaries are built from your own product reviews. Preview them in the dashboard, hide any you don’t want, then switch them on for the product page.
Read
- Idukki · Customer surveysFeature page
Understand buyer behaviour
Short surveys with NPS, star rating, choice and photo questions.
Build a survey in the dashboard, share its link, and read the responses in one place.
Read
- Idukki · Brand trustWidget layouts
Build buyer trust with UGC
Real customer photos and videos, shoppable, on the product page.
Pick a widget layout, tag your products onto the posts, and show it where shoppers decide.
Read
- Idukki · In-storeFeature page
Handover photos
A branded photo at the handover, on the customer’s phone before they leave.
Delivery Booth (early access) on an iPad: skins, QR and WhatsApp hand-over, 4x6 prints and consent.
Read
- Idukki · No-codeWidget layouts
Ship without a ticket
Build and style widgets in the dashboard, no engineering ticket.
Choose a layout, set colours, fonts and product cards, then embed it on your store.
Read
- Idukki · Google PLAsPlaybook
Stars on Google Shopping
Shopping stars come from a reviews feed, not your JSON-LD.
Google’s 50-review floor for product ratings, the feed schema, and the monthly refresh that keeps stars lit.
Read
- Idukki · MigrationPlaybook
Switch without losing stars
A 30-day plan for leaving Bazaarvoice with your reviews intact.
Week-by-week steps, the export field list, and a reconciliation check to run before and after cutover.
Read
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