Practitioner playbooks for teams who ship.
2 playbooks from the Idukki product team: grounded in real customer data, written for the person who owns the outcome. Drop your email to get the full read link.
By the numbers
- +20%
- conversion lift with shoppable customer content on the product page Theater · A/B test, 30K+ visitors per arm · /case-studies/theater
- +25%
- more add-to-cart from UGC widgets in the same test Theater · A/B test · /case-studies/theater
- $651K
- attributed gross sales in 10 months of shoppable UGC Leroy Merlin · GA4 attribution · /case-studies/leroy-merlin
- 79 KB
- widget runtime, lazy-loaded, no layout shift Measured on a production gallery at widget.idukki.io
- UGC strategy
- 4
- collection routes: hashtag, mention, upload form, review request
- 6
- social channels covered: IG, TikTok, YT, X, LinkedIn, Threads
- 1 queue
- moderation and rights review for every source
The Social UGC Collection Guide
Instagram, TikTok, YouTube, LinkedIn — the platform-by-platform collection runbook.
Getting UGC at scale from six social channels simultaneously is a pipeline problem, not a creative one. This guide covers the API limits, hashtag mechanics, brand mention monitoring, direct-outreach sequences and the automation layer that ties them together.
- 16 pages
- 18 min read
Preview the playbookFree access
- Rights & compliance
- 73%
- of brands have used UGC without explicit rights
- 1 tap
- consent form for the creator, logged against the post
- Same day
- when to send the rights request after a post goes up
The UGC Rights Management Playbook
From ad-hoc permission DMs to a scalable, compliant rights programme in 30 days.
Most brands are one viral post away from a legal problem they didn't budget for. This playbook covers the full rights stack: request copy, platform-specific rules, automated workflows, and the four corner cases that cause 80% of disputes.
- 18 pages
- 22 min read
Preview the playbookFree access
Put this playbook to work on your store.
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