Idukki vs Whatmore: shoppable video compared

We make Idukki, so read this as a vendor's view. Every Whatmore fact comes from its own site or its Shopify listing. Each source is dated in the list at the end. Where Whatmore's pages disagree with each other, we say so.

Both tools get the same twelve questions. We left out star averages as a ranking factor. Whatmore has 402 Shopify reviews; we have 6. That gap says more about its install base than either product.

Idukki and Whatmore side by side

What each bill counts

Whatmore meters video clicks. A click is a shopper opening a video. Impressions are unlimited on every plan. Its Shopify listing shows Free at 300 clicks and Starter at $29 for 3,000. Growth is $79 for 15,000 clicks. Scale is $149 for 40,000.

Its pricing page adds Premium at $249 for 80,000 clicks. Enterprise is custom, with unlimited clicks. Its FAQ gives 500 clicks on Free and a 120,000 ceiling. Its listing and llms.txt both say 300. Ask Whatmore which numbers apply to you.

Idukki meters widget impressions: page views where a gallery loaded. Free covers 20,000 a month. Starter is $45 for 100,000 and adds full shoppable video. Growth is $99 for 250,000, Professional $200 for 500,000. Clicks are never counted.

So the cheaper tool depends on your click rate. The table below runs three made-up months through both price lists.

Count both numbers from last month before you choose. Whatmore's dashboard reports clicks. Ours reports impressions and clicks, with a 30-day trial to measure them.

The video itself

Both tools import Instagram and TikTok video and tag products on it. Whatmore's listing names 10 or more video formats: carousels, stories, sliders, popups and galleries. Its Smart Matching tags products with AI. Free gets 5 AI matches a month; Scale gets unlimited.

Idukki places a floating video on product pages, plus reels, carousels and grids. AI Tagging matches posts to your synced catalogue. Confident matches tag themselves; the rest wait for review. Idukki also pulls posts from YouTube, X, LinkedIn, Threads, Facebook and Pinterest.

AI studio: generated images and video

Whatmore sells AI Studio as a second product. It makes on-model images from flatlays, swaps models and backgrounds, and turns images into video. Its pricing page shows a free plan with 10 credits a month. One image or a 4-second clip costs 10 credits on Growth.

Idukki's AI Studio sits inside the same dashboard. It makes product images and video for pages with no customer posts. A voice or music track can play under a video. A talking avatar is in beta. Every plan includes 1 image and 1 video a month. Credit packs are not on sale yet.

Meta ads: Whatmore goes further

This is Whatmore's clearest lead. Smart Retargeting turns video views and clicks into Meta custom audiences, from the Scale plan. Catalog Feed sends tagged videos to your Meta catalogue for Advantage+ ads, on Premium.

Idukki fires events on your own Meta Pixel and forwards them to the Conversions API. You can build audiences inside Idukki. Pushing them to Meta Ads Manager is on our roadmap. We do not sync video to the Meta catalogue. Details are on Smart Retargeting.

Email, quizzes and A/B tests

Whatmore renders shoppable video inside Klaviyo emails and keeps the catalogue in sync. Its quizzes, polls and lead forms run inside the video. Its A/B tests compare video pages with a no-video control group, from the Scale plan.

Idukki builds a ready-to-paste UGC grid for Klaviyo, Omnisend, HubSpot and Mailchimp. Its Guided Shopping Quiz asks questions inside the gallery and ranks products by your tags. A/B testing splits traffic across widget variants.

For a campaign, both give you a full page. Whatmore has shop-by-video pages, from Growth. Idukki has campaign pages: one URL with customer posts, products and an optional offer.

Beyond video: photos, reviews, rights and the shop floor

Whatmore's llms.txt describes it as shoppable video only. Its Shopify listing tags photos and reviews as content types. Its feature pages describe video only. We found no review import or rights tool there.

Idukki puts customer photos and imported reviews in the same widget as video. Reviews come from Google, Trustpilot, TripAdvisor and Judge.me. Rights requests go out by comment or consent form. Each approval and its expiry is logged.

Off the website, Scan to Shop prints QR codes that open customer posts in store. Digital signage plays the gallery on in-store screens.

AI search and agents

Whatmore's AI Discovery adds one snippet to your store. Its aim: videos cited in ChatGPT, Gemini and Google AI Overviews. It sits on the Premium plan. Its Video Answers turn tagged videos into a product FAQ.

Idukki publishes an agent feed with JSON-LD and an llms.txt file per store. An MCP server lets Claude or ChatGPT read your own posts, products and analytics. More on agentic commerce.

Platforms and mobile apps

Whatmore's llms.txt lists Shopify, WooCommerce, BigCommerce, Magento and PrestaShop. Its developer docs add Salesforce Commerce Cloud and headless guides. Its In-App Video SDK covers iOS, Android and React Native. Idukki has no native app SDK.

Idukki runs on Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Salesforce Commerce Cloud and custom sites. In-gallery add to cart works on the first five.

Moving from Whatmore to Idukki

1. 1Export your videos and product tags from Whatmore.
2. 2Note last month's video clicks and page views. Our plans count impressions.
3. 3Connect the same Instagram and TikTok accounts in Idukki.
4. 4Run both on one product page for a week. Compare add-to-carts.
5. 5Remove the Whatmore script before you go live everywhere.

More options are in the best Whatmore alternatives. For a scoring sheet, read how to choose a shoppable video app.