idukki
ShopifyCertified Shopify app
Shoppable UGC on Shopify, live the same afternoon.
Idukki is on the Shopify App Store as a certified app. Enable the theme app-embed block, drag a gallery onto any page, and your customers’ real photos and videos become one-tap-to-cart proof — without touching theme code.
No code · live in a day
- No-code install
- Async & deferred
- Native cart
- 37 KB runtime
- 37 KBlazy-hydrating widget runtime, zero theme-speed impact
- +22%median PDP CR uplift with a UGC galleryIdukki cohort, 2024–26
- 92%trust UGC more than brand advertisingEdelman + Idukki shopper panel, n=2,140
How it installs here
Goes live from your theme editor, Shopify
Install from the App Store, flip on the app embed, drop the block. No code touches your theme.
Install on Shopify with the theme app extensionReal integration primitive: Theme app extension
Widget layout library
Pick the layout, not the integration
Every style ships on Shopify from the same theme app extension. Swap layouts without touching code.
- Shoppable reelAbove the fold · homepage
- Stories railSticky · collection pages
- Shoppable hotspotsOn every PDP image
@maya_in_london
"Best fit I’ve owned": wearing the Linen overshirt + High-rise jeans
Live preview
Shopify, shoppable wall
Tap any tile to open the product drawer. This is the live widget, not a screenshot.
- Live@maya_in_london 412 28
- @ava_nyc 298 19
- @priya_styles 540 64
- @dani_fits 188 12
- @zoe_berlin 327 22
- @sam_capsule 244 18
Click any pin to open the product card · Plug your handle, paste the embed.
Interactive formats
Six shoppable formats, live on Shopify.
Past the standard wall, the same widget runtime ships interactive formats: shop-the-look hotspots, shoppable stories, lookbooks and more. Pick a category and a format; each renders live and adds to cart.
Fashion + apparel
Each format below renders live with this industry’s real demo content.
Shop the Look. Tap-to-shop hotspots over a lifestyle image, with a shop-this-look rail. Where it fits: Homepage hero · campaign landing pages.
One data model
From a customer clip, to measured revenue
- 01Capture
Pull clips from social, reviews, and upload.
- 02Rights
One-tap creator permission, logged.
- 03AI tag
Auto-match every clip to the right SKU.
- 04Publish
Render to any surface on Shopify.
- 05Attribute
Tie views and taps back to revenue.
Zero site-speed impact
99/100 on a live production widget.
- Performance
- Accessibility
- Best Practices
- SEO
Values are estimated and may vary. Measured 12 Jun 2026 on the live widget.
- 0.4 sFCP
- 0.9 sLCP
- 0 msTBT
- 0CLS
- 1.0 sSpeed Index
A production Idukki gallery on widget.idukki.io: a 37 KB lazy-loaded runtime with 0 ms blocking time and CLS 0 that does not move your Core Web Vitals. The widget earns the score, not this page.
Run it yourself on PageSpeed- LCPLargest Contentful PaintStays under 2.5s
- CLSCumulative Layout ShiftUnder 0.1, reserved space
- INPInteraction to Next PaintUnder 200ms
Thresholds shown are Google’s Core Web Vitals “good” boundaries. The headline scores above are a real, dated measurement of the live widget.
Where idukki ships on Shopify
One data model, every surface a shopper meets
Pick the placements that fit your Shopify storefront. They all read the same catalogue and the same approved UGC.
PDPPDP galleryWhite Sweater · $110.76Shop
Shoppable UGC hot-spotted to every SKU on the product page.
HOMEHomepage heroNew season · ShopShop
A full-bleed video hero that routes shoppers into collections.
PLPCategory stripAirlift Shorts · $64.76Shop
Inline UGC row merchandised across any collection page.
STORIESStories railTennis Cardigan · $80.23Shop
A sticky story bar above the fold, IG and TikTok-native UGC.
COMMUNITYCommunity wallJute Tote · $12.76Shop
A moderated social wall of customer posts, filterable by tag.
FEEDInspiration feedBodycon SPF 50 · $64.76Shop
An editorial shop-the-feed grid for lookbooks and drops.
HOTSPOTSHotspotsWROGN Watch · $24.76Shop
Tappable product pins layered onto any image or video.
CARTCart cross-sellWomen Oval Sunglasses · $14.72Shop
A shoppable clip in the cart drawer that lifts basket size.
Built for Shopify
What the Shopify integration gives you.
Drag-and-drop blocks in any theme editor
Native cart with inline product hotspots
Order-webhook attribution back to each widget
Listed on the Shopify App Store
What Shopify teams say
“We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
Already running a UGC tool?
Switching to Idukki on Shopify takes an afternoon.
Keep your catalogue and clips. We map your existing setup and go live on the theme app extension, with no re-platforming.
- Idukki vs YotpoYotpo has narrowed hard: it sunset Subscriptions in May 2025 and shut down its Email + SMS products on 31 December 2025 (the SMS customer base went to Attentive), leaving Reviews, Visual UGC and Loyalty. Entry tiers are now published, but each product is still billed separately with order-volume caps. If you built on the old all-in-one Yotpo, this is the moment to re-evaluate. Idukki is one platform, every module, billed simply per impression.
- Idukki vs LooxLoox is the photo-and-video-reviews specialist: beautiful gallery widgets, simple per-order pricing, a free reviews-only entry tier, and review syndication out to Google Shopping, Meta Shops and TikTok Shop. Shopify-exclusive and centred on on-site reviews. Idukki ships reviews plus UGC from social, rights, shoppable galleries and video commerce on every plan.
- Idukki vs OkendoOkendo is the polished Shopify-native customer-marketing suite: five connected products (Reviews, Loyalty, Referrals, Quizzes, Surveys), well-designed widgets, rights workflow via its Foursixty unification, 18,000+ Shopify brands. Narrowly Shopify-focused and billed per order. Idukki ships the UGC core across Shopify, WooCommerce, BigCommerce and Wix, with shoppable video included on every plan.
Answers for Shopify teams
Quick answers from our team. If yours isn’t here, ask via the contact form.
How do I install Idukki on Shopify?
Two ways. The native path uses the theme app-embed block, installed from the Shopify App Store as a certified app. Or paste the universal ~37 KB script snippet, which works on Shopify (and any platform) today with no native install required.
Will the widget slow down my Shopify store?
No. The runtime is a ~37 KB script that lazy-hydrates below the fold, so it has zero impact on theme load speed and Core Web Vitals.
Can I tag products from my Shopify catalog?
Yes. Drag-and-drop blocks in any theme editor. Customers move from a customer photo or video to a tagged product and into the cart in a click.
Book a demo
Add UGC to your Shopify store.
See Idukki running on a Shopify store in a 20-minute walkthrough. We’ll map your catalogue and show the theme app extension install live.
- No-code install
- Async & deferred
- Native cart
- 37 KB runtime
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