The best Instagram feed apps for Shopify in 2026: eight apps, including ours
Instafeed, Covet, EmbedSocial, Elfsight, Taggbox, Foursixty, Flockler and Idukki. Free plans, what each bill counts and which ones make posts shoppable.
Meta shut down the Instagram Basic Display API on 4 December 2024. Every feed app had to move to Instagram's newer API. Some feeds broke on the way. Today's apps fall into two groups. Some show your own posts. Others show customer posts and tag products to the cart. We checked eight, including ours.
In this article
What changed in December 2024
Meta announced on 4 September 2024 that the Instagram Basic Display API would close. It shut on 4 December 2024. Feed apps moved to the Instagram API with Instagram Login. Business and creator accounts work with it. Sources disagree on personal accounts. If yours is personal, switch it to a free creator account first.
Two jobs, two kinds of app
A brand feed shows your own Instagram posts on the store. It fills a homepage band and keeps the site looking current. A shoppable UGC gallery shows posts by customers and creators, with products tagged. A shopper can go from the photo to the cart. Decide which job you have before you compare prices.
| App | Main job | What the bill counts | Free plan or trial |
|---|---|---|---|
| Instafeed (Mintt Studio) | Brand feed | Plan tier | Free plan, no tagging |
| Elfsight | Brand feed | Monthly widget views | Free, 200 views a month |
| EmbedSocial | Feeds and UGC | Monthly views and sources | Free on its website; trial on paid |
| Taggbox | Feeds and UGC | Monthly views | Free, 500 views a month |
| Covet | Shoppable galleries | Galleries and hashtags | No, 14-day trial |
| Foursixty | Shoppable UGC | Plan tier | No, 14-day trial |
| Flockler | Feeds, by embed code | Number of feeds | No, 14-day trial |
| Idukki (ours) | Shoppable UGC and video | Plan tier | Free plan for image galleries |
Instafeed: a free brand feed
Instafeed by Mintt Studio shows your posts and Reels. The free plan has unlimited views and no branding, and syncs hourly. It does not tag products. Paid plans add features and a 7-day trial. Many apps share the Instafeed name, from different developers. Check the developer on the listing before you install.
Elfsight: cheap, billed by views
Elfsight's Instagram Gallery shows feeds by account, hashtag or location. The free plan covers one widget and 200 views a month. Above that, the widget switches off until the next month. Paid plans step up by monthly views. Its listing and website quote slightly different prices.
EmbedSocial: feeds plus UGC
EmbedSocial collects Instagram feeds, mentions and hashtags into shoppable galleries. Its website lists a free plan with one source and 500 views a month. The Shopify listing starts at $29 a month. Stories, Reels, hashtag feeds and AI moderation are on paid plans.
Taggbox: feeds, video and reviews
Taggbox turns social feeds, video and reviews into galleries. Its listing shows a free plan with one feed and 500 views a month. Paid plans step up by views. The listing and website disagree on which features the free plan holds. Check the listing.
Covet: shoppable Instagram galleries
Covet builds shoppable galleries from Instagram posts and photo reviews. Its pricing page shows Lite at $9.99 a month for one gallery. Growth is $29.99 for five galleries, mentions and two hashtags. Premium is $79.99 and adds hotspot tagging. Products are shoppable on your store. Inside Instagram they are not. Every plan has a 14-day trial.
Foursixty: shoppable UGC for larger brands
Foursixty shows shoppable galleries from Instagram, TikTok and customer content. Its listing starts at $90 a month with a 14-day trial. It is now part of Okendo. The Okendo integration needs the Complete plan. We could not confirm whether it still takes new sign-ups, so ask first.
Flockler: no app, an embed code
Flockler has no Shopify App Store listing. You paste its embed code into a Custom Liquid section. Plans bill by number of feeds, with unlimited page views. Basic starts at $129 a month, or $110 billed yearly, for eight feeds. The trial lasts 14 days with no card.
Idukki: shoppable UGC and video (ours)
We make Idukki, so weigh this accordingly. It collects posts from Instagram, TikTok, YouTube, X, LinkedIn and Threads. It imports reviews from Google, Trustpilot, TripAdvisor and Judge.me. It shows them as shoppable galleries, reels and stories, tagged to the cart. Rights are recorded per post. The free plan covers image galleries. Shoppable video starts on the $45 plan.
For setup steps, read how to embed an Instagram feed on Shopify.
What each app shows, and how it bills
What Shopify's own channel does
Shopify's Facebook & Instagram channel is free on every plan. It syncs your products to one Meta catalogue for Facebook Shop and Instagram Shopping. Changes sync within 15 minutes. It does not show an Instagram feed on your store. Use it for selling inside Instagram, alongside any app above.
Which one to try
Start here
What should the feed do?
- Show our own posts
Instafeed or Elfsight
Free plans for a brand feed.
- Heavy traffic: Instafeed: no view cap on free
- Sell from customer posts
Covet or Idukki
Products tagged in each post.
- Video and reviews too: Idukki (ours) or Taggbox
- Many feeds, one team
Flockler
Billed by feeds, views unlimited.
- Under eight feeds: Price Covet first
Questions store owners ask
Why did my Instagram feed stop working?
Meta shut the Instagram Basic Display API on 4 December 2024. Apps that had not moved to the newer API stopped loading feeds.
Is there a free Instagram feed app for Shopify?
Yes. Instafeed by Mintt Studio has a free plan with unlimited views. Elfsight and Taggbox have free plans with view caps.
Does Shopify's Instagram channel add a feed to my store?
No. It syncs your products to a Meta catalogue for Instagram Shopping. It does not display posts on your store.
Can I tag products in an Instagram feed?
Yes, with a shoppable app such as Covet, Foursixty, EmbedSocial or Idukki. Instafeed's free plan does not tag products.
Sources
- 1Meta: update on Instagram Basic Display API · Shut down 4 December 2024.
- 2Instafeed on the Shopify App Store · Free plan and trial.
- 3Elfsight Instagram Gallery pricing · View-based plans.
- 4EmbedSocial pricing · Plans and free tier.
- 5EmbedSocial on the Shopify App Store · Listing price.
- 6Taggbox on the Shopify App Store · Free plan.
- 7Covet pricing · Galleries and hashtags.
- 8Foursixty on the Shopify App Store · Plans and trial.
- 9Okendo: integrating Foursixty · Needs the Complete plan.
- 10Flockler: add Flockler to Shopify · Embed code.
- 11Flockler plans and pricing · Feed-based plans.
- 12Shopify Help: Facebook & Instagram · Catalogue sync.
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