Idukki vs Loox
Loox is the photo-and-video-reviews specialist: beautiful gallery widgets, simple per-order pricing, a free reviews-only entry tier, and review syndication out to Google Shopping, Meta Shops and TikTok Shop. Shopify-exclusive and centred on on-site reviews. Idukki ships reviews plus UGC from social, rights, shoppable galleries and video commerce on every plan.
| Capability | Idukki | Loox |
|---|---|---|
| Photo reviews | Yes | Yes |
| Video reviews | Yes | Yes |
| UGC from Instagram + TikTok | Yes | No |
| Rights management workflow | Yes | No |
| Shoppable galleries | Yes | Partial |
| Per-impression pricing | Yes | No |
| Multi-platform | Yes | No |
| Referral programme | No | Yes |
| Aesthetic gallery designs out of the box | Yes | Yes |
| AI product tagging on UGC | Yes | No |
Loox facts last verified 11 June 2026 against the public sources listed at the end of this page. Spotted something out of date? Tell us and we’ll fix it.
Where Loox is the better fit
- Out-of-the-box photo review widget aesthetics are best-in-class[2]
- Free reviews-only entry tier; referrals from $9.99/mo[1]
- Review syndication to Google Shopping, Meta Shops and TikTok Shop[2]
Numbered footnotes link to the public sources at the foot of this page.
Where Idukki is the better fit
- UGC from social, not just on-site photo reviews
- Shoppable video included on every plan
- Multi-platform: not Shopify-only
- AI product tagging on every UGC asset
Questions buyers ask in the room
The same questions, every time we’re in a side-by-side with Loox. Answers as we’d give them.
Should I switch from Loox to Idukki?+
If Loox is enough, you only need on-site photo and video reviews and your traffic is low, there is no compelling reason to switch. Switch when you start needing UGC from Instagram / TikTok, rights management or shoppable galleries, all of which Idukki ships on the same plan.
Sources for the Loox side of this page
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