Platforms
Klaviyo
What is Klaviyo?
Email and SMS platform. Idukki publishes a web feed of product-tagged UGC that Klaviyo emails can read. A direct Klaviyo connection with catalog sync is in early access.
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Strategy
Using UGC in email and Klaviyo flows
Customer photos and video outperform studio creative in email because they read as real. Put cleared UGC across welcome, abandonment, post-purchase and win-back flows.
Strategy
Using UGC Across Klaviyo, Gorgias & Recharge (Lifecycle, Support, Subscription)
Pull the same library of customer photos and videos into Klaviyo flows, Gorgias replies and Recharge win-backs from one source of truth.
Strategy
Syndicating UGC to Google Shopping & Meta Catalog Ads
Your product feed already carries titles and prices. Add ratings and customer photos and the same Shopping and catalog ads earn more clicks at the same spend.
See it working on a live store.
Real storefronts using the thing this page defines.
