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UGC operations

Post-purchase prompt

In one sentence

An email or SMS sent 7-14 days after delivery asking the buyer for a review and a photo. Photo-incentivised prompts double yes-rate vs unincentivised. Watch FTC disclosure on meaningful incentives.

Also calledreview requestphoto request

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Strategy
How to Get Rights to Repost Customer UGC (with Templates that Average 38% Yes-Rate)
DM, comment, and email templates with measured response rates of 24-41%. The 24-hour window, the consent-form one-tap link, audit-trail storage, revocation SLA, and what to do when permission is denied. Built from 60,000+ rights requests on the Idukki platform.

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

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#ootd$148

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Where Idukki ships

Same data model. Every surface a shopper meets.

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Post-purchase prompt. Idukki glossary definition — Idukki