Headless commerce
What is Headless commerce?
Architecture where the storefront (Next.js, Astro, etc.) is decoupled from the commerce backend (Shopify, BigCommerce, commercetools). UGC widgets ship via JS embed rather than theme-block.
Read more on this
Strategy
Adding UGC to a Custom Storefront with the Idukki REST API + Webhooks
A headless storefront can show shoppable UGC without a vendor widget: fetch the gallery over REST, render it in your own components, keep it fresh with webhooks.
Agentic commerce
The Agentic Commerce Stack: a reference architecture for merchants in 2026
Seven layers sit between a shopper and your checkout. A reference architecture plus a 90-day plan for being visible, citable and convertible inside AI shopping agents.
Strategy
Core Web Vitals Impact of UGC Widgets: Performance Data + Pre-Launch Checklist
Poorly built UGC widgets drop PageSpeed by 15-25 points and add 1.8s to LCP, often a bigger SEO loss than the conversion lift they were bought to deliver.
See it working on a live store.
Real storefronts using the thing this page defines.
