Headless commerce
In one sentence
Architecture where the storefront (Next.js, Astro, etc.) is decoupled from the commerce backend (Shopify, BigCommerce, commercetools). UGC widgets ship via JS embed rather than theme-block.
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Strategy
Adding UGC to a Custom Storefront with the Idukki REST API + Webhooks
A headless storefront can show shoppable UGC without a vendor widget: fetch the gallery over REST, render it in your own components, keep it fresh with webhooks.
Agentic commerce
The Agentic Commerce Stack: a reference architecture for merchants in 2026
Seven layers sit between a shopper and your checkout. A reference architecture plus a 90-day plan for being visible, citable and convertible inside AI shopping agents.
Strategy
Core Web Vitals Impact of UGC Widgets: Performance Data + Pre-Launch Checklist
Poorly built UGC widgets drop PageSpeed by 15-25 points and add 1.8s to LCP, often a bigger SEO loss than the conversion lift they were bought to deliver.
See it working on a live store.
Real storefronts using the thing this page defines.
