Yotpo pricing: Reviews and Loyalty, priced by orders
Last updated , from Yotpo’s own pages
Yotpo prices Reviews and Loyalty as separate products, both by order volume. Reviews has a Free plan up to 50 orders a month, Starter from $15/mo (rising with orders, to $129/mo at 1,000 orders) and Pro from $119/mo; Premium and Enterprise are custom. Loyalty has a free plan and Pro from $199/mo. Yotpo’s main pricing page quotes Starter at $89/mo and Pro at $169/mo for up to 500 orders.
We make Idukki, a UGC and shoppable video platform, so we have a side in this. That is why every Yotpo number below links to the Yotpo page it came from, with the date we read it.
Yotpo plans
| Plan | Price | What it includes |
|---|---|---|
| Reviews Free | $0 | Up to 50 orders a month, up to 500 review request emails a month |
| Reviews Starter | From $15/mo | Scales with orders: $89/mo at 500 orders, $129/mo at 1,000 |
| Reviews Pro | From $119/mo | Scales with orders: $169/mo at 500 orders |
| Reviews Premium and Enterprise | Custom | Quoted by Yotpo |
| Loyalty Pro | From $199/mo | Separate product with its own free plan |
- Yotpo’s Reviews pricing page gives "from" prices and its main pricing page gives prices at 500 orders. Its support FAQ says the exact price for your order count shows in the upgrade flow.
Same questions, both products
How Yotpo and Idukki charge, side by side.
| Question | Yotpo | Idukki |
|---|---|---|
| What the bill is counted in | Orders a month, per product | Widget impressions a month |
| Free plan | Yes: Reviews up to 50 orders a month; Loyalty has a free plan | Yes: up to 5,000 widget impressions a month, 1 store. Shopify installs start here. |
| Cheapest paid plan | Reviews Starter, from $15/mo | Starter, $45/mo (up to 10,000 widget impressions a month) |
| What happens as you grow | The price rises with monthly orders (Starter is $129/mo at 1,000 orders); Premium and Enterprise are custom | Move up an impression band: Starter $45/mo, Growth $75/mo, Professional $200/mo, then custom Enterprise above 50,000 a month. |
| Terms and trial | Exact prices for your order volume show in Yotpo’s upgrade flow | Monthly, or 20% off billed annually (Starter works out at $36/mo). No trial. |
Idukki prices are from our pricing page (USD). Yotpo prices are as published on the date above and can change; check Yotpo’s own page before you buy.
What this means if you are choosing
Yotpo bills Reviews and Loyalty separately, each by orders. Idukki is one product for UGC, reviews display and shoppable video, priced by widget impressions. If you need loyalty, Yotpo has a product for it and Idukki does not.
Yotpo pricing questions
Is Yotpo Reviews free?+
Up to 50 orders a month, with up to 500 review request emails, per Yotpo’s Reviews pricing page.
How much is Yotpo Starter?+
From $15/mo, rising with monthly orders: Yotpo lists $89/mo at 500 orders and $129/mo at 1,000.
Is Yotpo Loyalty included with Reviews?+
No. Loyalty is a separate product with its own free plan and a Pro plan from $199/mo. Yotpo also sells a bundle of the two.
Sources for the Yotpo figures on this page
- [1]Yotpo Reviews pricing, read 12 October 2026
- [2]Yotpo pricing and plans, read 12 October 2026
- [3]Yotpo Loyalty pricing, read 12 October 2026
- [4]Yotpo support: Free and Starter plans FAQ, read 12 October 2026
- [5]Yotpo bundle pricing, read 12 October 2026
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